Social Media Manager

Perricone Farms has partnered with the renowned Natalies Orchid Island Juice Company, bringing together two leaders in the premium citrus juice market. This strategic acquisition creates a powerful, dynamic company poised for significant growth, combining Perricones expertise in craft citrus juices with Natalies reputation for high-quality, fresh-squeezed products. The merger expands the companys reach and strengthens its position in the industry, offering exciting opportunities for innovation and growth. Perricone Farms is seeking a Social Media Manager for the Northeast, Southeast and Midwest Region (Nashville, Washington D.C., and Charlotte). This is a dynamic role that provides long-term, stable employment along with a competitive benefits package, including but not limited to health, vision, dental, life insurance, and a 401K plan.

• Schedule: Monday Friday @ 8am-5pm
• Compensation: Base Salary of $70-85K

Summary of Functions:

Perricone Farms and Natalies is looking for a Social Media Manager to inspire and engage our consumers and customers through storytelling that connects people to our product, mission and culture. You will work closely with the marketing team to develop content that resonates with our audience, engages our customers, and drives brand awareness.

Major Duties and Responsibilities:

• Content & Strategy: Develop, plan, and execute a social media content calendar for our social platforms, focusing on Instagram, Facebook and LinkedIn. This includes sourcing or creating visual content and copywriting to support our brands pillars and drive community engagement.
• Community Engagement: Manages responses to customer inquiries, potential sales leads, monitor and engage with our followers, and cultivate a community around the brand.
• Brand Voice & Messaging: Maintain consistency in the brand's voice and messaging across all platforms, ensuring alignment with the brands core values driving authenticity, integrity and quality.
• Analytics & Reporting: Track and analyze the performance of social media campaigns. Provide regular reports to the marketing team with insights and recommendations for optimization.
• Collaborations & Influencer Partnerships: Identify opportunities for partnerships and collaborations with influencers, creators and likeminded brands to amplify reach and relevancy across our social channels.
• Trend Monitoring: Stay current on social media trends and best practices to ensure Perricone Farms and Natalies are leaders in premium juice.

Food Safety Requirements/Responsibilities:

• Comply with all Plant, State and Federal OSHA, EPA, FDA, HACCP, and SQF regulations.

Organizational Relationships:

Position reports to the Director of Marketing

• Bachelor's degree in Marketing, Communications, or related field.
• 3 years of proven experience as a Social Media Manager or similar role, ideally within the food and beverage industry.
• Excellent written and verbal communication skills.

• Strong understanding of social media platforms, trends, and analytics tools (i.e. Dash Hudson, Google Analytics, etc.)
• Creative and detail-oriented with a passion for storytelling.
• Ability to work independently and as part of a team, promoting collaboration and demonstrating strength in working effectively with colleagues.
• Comfortable receiving feedback and iterating quickly.
• Exhibits trustworthiness and upholds high values in professional interactions.
• Strong Communication Skills and a strong client-focused mindset.

• Must be available to travel as needed; we are looking for someone based in Nashville, Washington D.C., and Charlotte, ideally near a major airport.