Marketing Specialist (Healthcare - Personal Injury) - McAllen, Texas

Job Summary
We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand visibility and drive customer engagement. This role requires a blend of analytical skills and creative thinking, with a focus on content marketing, research, and effective communication.

Responsibilities

• Develop and implement comprehensive marketing campaigns across various channels, including digital, social media, and email marketing.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Create compelling content for various platforms, ensuring consistency in brand messaging and tone.
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Stay updated on industry trends and best practices in marketing to continually improve skills and strategies.

Qualifications

• Experience with Personal Injury preferred.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Two years experience related to Marketing and Communications in medical field
• Proven experience in content marketing, copywriting, and research is essential.
• Strong understanding of digital marketing principles and tools, including HTML for email campaigns.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong written and verbal communication skills with an emphasis on persuasive copywriting.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.

If you are passionate about marketing and eager to make an impact through innovative strategies, we encourage you to apply for this exciting opportunity!

Job Type: Full-time

Schedule:

• 8 hour shift
• Day shift
• Evening shift

Work Location: On the road