What are the responsibilities and job description for the Marketing Manager position at Plaid Enterprises?
Plaid Enterprises is a leading manufacturer of consumer products in the craft and DIY category. Its national brands include Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team.
The Marketing Manager will execute strategic multichannel marketing initiatives to raise brand awareness, engagement, and revenue. This role will work closely with the content, social, and e-commerce teams, product managers, graphics teams, and sales.
Primary Responsibilities
- Implement marketing campaigns across all digital, social, email, and retailer channels to drive brand awareness and growth.
- Help guide the development of best-in-class, SEO-driven copy to ensure optimization, strengthen search rankings, and engage target audiences.
- Interpret creative direction and technical information of products for consumer and retail marketing needs.
- Monitor market trends and competitor activities to identify opportunities for growth and influence content creation.
- Work closely with internal stakeholders, such as content, e-commerce, and social media, to ensure seamless project management and timely delivery across all platforms.
- Collaborate with product managers to develop compelling storytelling that illustrates the value and key features of Plaid products.
- Marketing Copywriter reports directly to this position.
The ideal candidate will have the following skills :
