What are the responsibilities and job description for the SEM Coordinator position at Planet Interactive?
Job Description
SEM Coordinator
Location: Hybrid onsite schedule in Culver City, CA
Duration: 6 months; potential to extend
Pay: up to $50.50/hour, DOE
Planet Interactive is looking for a SEM Coordinator to join our well-known Fortune 500 client on a 12-month contract. This role will be 40 hours per week and is hybrid in Culver City.
Responsibilities
SEM Coordinator
Location: Hybrid onsite schedule in Culver City, CA
Duration: 6 months; potential to extend
Pay: up to $50.50/hour, DOE
Planet Interactive is looking for a SEM Coordinator to join our well-known Fortune 500 client on a 12-month contract. This role will be 40 hours per week and is hybrid in Culver City.
Responsibilities
- Support a team of 2-4 SEM Specialists including planning, building, and managing PPC (pay-per-click) campaigns in self-service SEM platforms (Google Ads and Kenshoo)
- Assist and support the day-to-day tasks of each SEM Specialist including pulling SEM data from Google Ads/Kenshoo, SQR analysis, bid optimization, and pacing
- Campaign planning and setup in platform; improve performance efficiency through ongoing optimization
- Work hand-in-hand with digital marketing strategy, ad ops, analytics, and measurement teams
- Deliver end-to-end execution and performance management of Paid Search campaigns
- BA/BS degree
- 2 years of experience in a paid search marketing
- Familiarity with paid search self-service platforms (i.e. Google Ads, SA360, Marin, Microsoft Ad Center)
- A solid understanding of the principles of PPC campaigns and the tasks involved including budget pacing, reporting, SQR analysis, negative keyword implementation, bid optimizations
- Data analyzation, visualization and presentation skills a plus
- A passion and curiosity for digital media
- Excellent social, oral and written communication skills
- Google Ads Certification a plus
Salary : $51
