Social Media Coordinator

Headquartered in beautiful Carpinteria, California, PlanMember is a growing financial services firm serving hundreds of thousands of clients nationwide. For more than three decades, PlanMember has provided premiere retirement and investment services to individual investors as well as employees of education, nonprofits, governmental and private sector organizations. PlanMember has been a top-ranked fee-based broker dealer since 2004 and top-ten ranked for new retirement plans added and K-12 retirement plans.

With a mission of making a positive difference for our Partners, Members and Employees, PlanMember provides generous benefits and a personalized company culture that champions career growth and is looking for highly motivated individuals to join its growing team.

Location Information:  On-Site at our Carpinteria, CA Headquarters

Salary Range: 

Starting salary is between $30.00 and $35.00 per hour, however, it is ultimately determined by the scope of the position the candidate's relevant experience, credentials/certifications and internal equity.

The Social Media Coordinator is responsible for supporting PlanMember’s strategy to build and maintain an effective presence across social media platforms. Working collaboratively with the Content Marketer, Marketing Team, and other stakeholders, the social media coordinator will utilize PlanMember’s social media automation platform (Hearsay) to create and publish high-quality content.

This is a part/time position at 20 hours per week.  

• Content Development
  • Collaborates with Content Marketer to understand PlanMember’s content strategy and target audiences, including the on-going refinement of said strategy
  • Develops and posts content across social media platforms that is aligned with the company’s brand voice and marketing/business objectives, and is tailored to specific audiences
  • Works with Creative Services to produce multimedia content (graphics, videos, etc.) that is consistent with established brand standards
  • Maintains a social media content calendar that reinforces annual strategy and KPI goals
  • When necessary, attend events and produce live or post-event social media content
  • Optimizes social media profiles for corporate accounts (all platforms)

• Collaboration
  • Executes strategies to grow PlanMember’s key audiences on social media
  • Implements best practices & experimental tactics to improve brand awareness and engagement
  • Engages regularly with social media posts PlanMember is tagged/mentioned in
  • Replies to relevant likes, comments, etc. from our audience

• Project Management
  • Secure content approvals from all stakeholders
  • Submit all social media content for Compliance department review and approval; revise content as needed

• Reporting & Research
  • Cultivates a deep understanding of PlanMember’s target audiences, the competitive landscape, and social media marketing trends
  • Leverages social media automation platform (Hearsay) and audience behavior insights (Hearsay, Hootsuite, Brandwatch) to develop relevant and engaging content, optimal post schedule, etc.

Essential Job Function:  This is NOT an Essential Job Function "Essential Staff" position.

• Information Seeking
  • Deep understanding of social media channel best practices & requirements
  • Deep understanding of content format best practices & requirements

• Creativity and Innovation
  • Creative storyteller with the ability to brainstorm and contribute fresh ideas; can turn complex business needs into highly engaging social content across all platforms & formats

• Analytical Thinking
• Strong interpersonal and communication skills

• Learning Agility

• Quality Focus

• Time management

• Bachelor’s degree in business, marketing, advertising, PR preferred OR work experience in related field with equivalent work experience

• 1-3 years of experience managing social media for a brand, preferably within the financial services industry

• Experience with Hearsay or similar social media automation platform a plus

• Experience with social media management tools and analytics platforms

• Hearsay Social, Hootsuite, Canva, Brandwatch preferred

• Experience creating and editing video for social media plus, not required

• Familiarity with paid social media advertising a plus, not required

• Basic understanding of social media analytics and reporting

Not Applicable

Position Information:  This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. PlanMember reserves the right to modify duties or job descriptions at any time.

PlanMember Financial Corporation is an Equal Opportunity Employer. PlanMember does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.