Demo

Marketing Specialist

Power System Engineering Inc
Madison, WI Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 3/15/2025

Excellence Through People! Take your engineering career to the next level by working with energetic, talented, and forward-thinking colleagues and clients who invest in the collective good, take a balanced approach to sustainable solutions, are flexible to the realities of complex changes, and provide genuine effort to do the right by others. 


Who We Are:

Power System Engineering (PSE) is an electrical energy expert that provides relationship-driven engineering and consulting services for forward-thinking partners who pursue long-term energy solutions.  Check out our website at: www.powersystem.org 

Our Point of View:

  • People We foster strong relationship with our clients, colleagues, and community through integrity and our spirit of teamwork to further our collective wellbeing, safety, and success.
  • Problem-Solving We thrive on the unique challenges that stretch our skills and expertise, where we can turn complex challenges into opportunities for collaborative achievements.
  • Progress We create safe spaces for experimentation, treating each relationship and project as an opportunity to positively shape the culture and collective advancement.


What We Are Looking For: 


This full-time Marketing Specialist role supports PSE’s marketing department. The role will include ensuring the brand is reinforced throughout the organization, managing PSE’s social media presence, and coordinating conferences and events, both internal and external. Must be passionate about supporting clients and the communities they serve to advance society for the good of all, see every complex project as a chance to make a mark on the future, and provide clear, balanced guidance needed for long-term success. Marketing will be the primary focus and priority; however, this role will also include administrative tasks to support the Operations group as a whole. 

What You Will Be Doing: 

  • Core Values: Embrace, uphold, and live out PSE’s core values around People, Problem-Solving, and Progress  
  • Contribute to the development and execution of the overall marketing strategy, aligning with organizational goals and objectives as it relates to the business operations.  
  • Lead marketing presence by registering colleagues for tradeshows and conferences. Ensure brand strength by highlighting presence and speakers on social media. Properly manage all logistics, including company-wide calendar, attendee registrations, booth management, furniture, and materials. 
  • Assist with company website and intranet page and coordinate corresponding activities. 
  • Lead and expand company social media content creation for social sites and coordinate corresponding activities. Track activities and identify areas of strengths and opportunities.  
  • Lead coordination of national and statewide association memberships. 
  • Develop company marketing brochures and materials; coordinate printing and distribution. 
  • Maintain company templates such as letterhead, report formatting, presentations, email signature blocks, drawing title blocks, and other media used for internal and external communications. 
  • Work with client liaisons, project managers, and department coordinators on quality control and consistency with PSE reports, presentations, and other final project deliverables to ensure they meet professional standards in formatting, grammar, and appearance. 
  • Prepare monthly marketing activities reports and present them at quarterly employee meetings. 
  • Assist with the design and content of the company's annual shareholder report.  
  • Help ensure mission statement, values, initiatives, and activities are successfully communicated to employees and stakeholders. 
  • Help ensure internal and external communication messages are consistent across all mediums and for different departments of the organization. 
  • Produce and edit video recording that are used for publications.  
  • Create graphic elements and assets using Adobe Creative Suite. 
  • Maintain and manage inventory of all marketing materials including PSE swag, stock photography, holiday and thank you cards, and digital marketing assets, certificates, letters, etc. 
  • Maintain client marketing and distribution list.  
  • Assist Marketing Specialist II and Business Development role to optimize marketing campaigns, client-relationships, trend analysis and business strategies.  
  • Assist with Marketing initiatives by coordinating with PSE partners and Executive Committee.  
  • Ensure brand strengthening and awareness. Consistent and coherent branding through recruiting, advertising, social media, colleagues, and customer interactions. Clearly communicate and influence those who interact with our brand to ensure the highest positive impact. Regularly monitor brand performance. 
  • Coordinate all-employee quarterly meetings, including the development of presentation materials.  
  • Actively participate in the Brand Ambassador program if applicable.
  • New hire coordination and recognition.
  • Manage PSE’s Recognize and Reward Program.   
  • Other duties as assigned.


What You Will Need: 


Education and Experience

  • Bachelor’s degree in marketing or a related field 
  • Minimum four years' experience in a marketing role 
  • Proven track record of campaigns and initiatives 
  • Expertise in digital marketing tools and social media 
  • Experience in market research and analysis 

Knowledge and Skills 

  • Advance user of Adobe Creative Suite 
  • Strong familiarity with the Microsoft Office 356 Suite of products  
  • Must possess excellent interpersonal, organizational, and communication skills 
  • Exceptional organizational and attention to detail 
  • Excellent time management skills with proven ability to meet deadlines 
  • Strong analytical and problem-solving skills 
  • Ability to maintain a high level of integrity, professionalism, and confidentiality 
  • Excited and willing to work in a fast-paced team environment and achieve team goals 

Why Work For PSE

                                                                                We want you to grow. We want you to learn. We want you to expand with us

This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in an eligible health plan), Limited purpose FSA (if enrolled in an eligible health plan and HSA), Short-term disability (STD), Long-term disability (LTD), Group Term Life and Accidental & Dismemberment Insurance (AD&D), Voluntary Critical Illness Insurance, Voluntary Accident Insurance, Employee Assistance Program (EAP), Community Service Volunteer Time Off (VTO), Cell Phone Reimbursement, Training Reimbursement, Educational Assistance Program, Memberships and Dues, Referral Program, Recognize & Reward Program. 

PSE is an equal opportunity employer that encourages all its employees to grow, learn, and expand their roles in ways they can be creative and best accomplish the client’s needs.  We assess qualified applicants without regard to race, color, religion, sex, disability, sexual orientation, gender identity, national origin, veteran status, and other legally protected characteristics.

PSE

People. Problem-solving. Progress

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