What are the responsibilities and job description for the Social Media Coordinator position at PREMIER FRANCHISE MANAGEMENT?
Job Title: Social Media Coordinator
Location: In Office
Company: Premier Franchise Management
About PFM: Premier Franchise Management is a dynamic and rapidly growing company in the franchise management and pool industry. We are dedicated to creating big brand awareness and maintaining a strong online presence through social media and email marketing for our franchises. We are seeking a highly motivated and creative Social Media Coordinator to join our team and contribute to our mission of pushing Premier to the top.
Job Description:
As a Social Media Coordinator at PFM, you will play a crucial role in managing our social media presence, executing email marketing campaigns, and driving leads through social media efforts. While collaborating closely with the Marketing Manager to achieve your goals you will be responsible for:
Social Media Responsibilities:
- Uploading/Creation of New Accounts to Social Software: Establish connections between Instagram and Facebook pages to ensure seamless cross-platform promotion. Categorize and upload new accounts to our social media management software, ensuring proper organization.
- Franchise Account Posting: Manage and schedule social media posts for franchise accounts based on regions and brand specifications
- Social Statistics Tracking: Monitor and analyze social media metrics to gauge the effectiveness of our campaigns and identify areas for improvement.
- Trending Media Research: Stay up-to-date with the latest social media trends and incorporate them into our strategies.
- Twitter Management: Post multiple times a day on Twitter to engage with our audience effectively.
- Performance Analysis: Analyze post performance data to determine what content resonates best with our audience and make data-driven decisions.
- Idea Generation: Contribute innovative ideas to enhance our social media presence and engagement.
Email Campaign Responsibilities:
- Email List Management: Regularly update and maintain email lists for franchise accounts, ensuring accuracy and compliance with email marketing regulations.
- Email Campaign Strategy: Develop strategies to expand our email lists for service franchises and increase email marketing effectiveness.
- List Maintenance: Weekly removal of hard bounce emails and spam complaints, creation of new lists, and removal of terminated franchise lists.
- Campaign Scheduling: Schedule and execute email marketing campaigns in coordination with the Social Media Manager.
- Contractor License Management: Oversee contractor licenses related to email marketing campaigns.
- Trend Research: Stay informed about email marketing trends and best practices.
Collaboration with Manager:
- Communicate with franchises regarding their social media accounts.
- Assist in onboarding and offboarding franchise accounts.
- Work together on front-facing content to maintain a consistent brand image.
- Share a common vision for the future of Premier's social media presence.
- Track and strategize to increase leads directly from social efforts.
Ideal Skill Set for Coordinator:
- A background in marketing with a creative eye.
- A passion for creating significant brand awareness.
- Meticulous attention to detail.
- A drive to elevate Premier's online presence.
- In-depth knowledge of all social media platforms.
- Email campaign expertise.
- Photography experience preferred
- A knack for bringing fresh and innovative ideas to the table.
- A collaborative mindset and willingness to bounce ideas off colleagues.
If you are a creative and detail-oriented individual with a passion for social media and email marketing, we invite you to apply for the Social Media Coordinator position at PFM. Join us in shaping the future of our brand and making a significant impact in the industry.
Job Type: Full-time
Pay: $40,000.00 - $45,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Experience:
- Social media marketing: 1 year (Preferred)
Work Location: In person
Salary : $40,000 - $45,000
