What are the responsibilities and job description for the Paid Media Account Manager - Meta position at Prodigi Media?
Our Team
We're a group of passionate former FAANG employees, entrepreneurs, and ecomm lifers that have come together to build a paid media agency that can lever our diverse backgrounds to get real results for our clients. We use our unique perspectives to get the best out of each other, turn clients into partners by aiming at their broader business goals, and have genuine fun as a team while doing it.
We've been together since the end of 2023, our roster has doubled in size quarterly since, and the size of our team has doubled while staying tight knit. We hope you can be the next addition to our group of dynamic media buyers and passionate problem solvers.
Summary
We are seeking a skilled and detail-oriented Meta Strategist & Account Manager to join our dynamic marketing team. The ideal candidate will be an Ad Strategist responsible for planning and purchasing advertising space across Meta to maximize partner-brand performance and achieve client KPI marks. This role requires a strong understanding of digital marketing strategies, market research, and budgeting to effectively allocate resources and optimize campaigns.
Duties
- Structure Meta ad accounts for best practices while testing audiences, ad placements, bid strategies, content, copy, etc. to achieve client goals.
- Collaborate with current Meta team to fill in personal knowledge gaps (if applicable) and work together to problem-solve and overcome difficult lulls in performance.
- Collaborate with Google, Email, CRO, and in-house creative teams (when applicable) servicing the same client to lift each other up, have harmony in performance, and ensure consistency in holistic strategy and budget allocation.
- Eventually, if not immediately, be able to conduct weekly or bi-weekly client ad strategy calls (alongside above teams) to advise clients on performance, outlook, and budgeting while taking feedback. We generally consider a full Meta book to grow into 6-10 clients
- Conduct independent market research to identify target audiences and trends.
- Monitor campaign performance metrics to assess effectiveness and make data-driven adjustments on a day-to-day basis.
- Manage budgets effectively, ensuring all media buys are within allocated financial resources.
- Stay updated on industry trends in advertising and digital marketing to leverage new opportunities.
Requirements
- Proven experience in media buying or a related field with a strong understanding of advertising principles, data-driven decision making, and the digital marketing ecosystem.
- Proficiency in the Meta Ad Platform. Proficiency on other digital marketing platforms, such as TikTok, Google Ads, and Google Analytics, are a plus.
- The ability to build strong relationships with clients.
- Familiarity with performance marketing strategies and metrics.
- Strong analytical skills for interpreting market research data to inform decision-making.
- Experience in Shopify, where our growing book of business is almost exclusively housed.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
- The ability to commute to our shared workspace (The Kiln - St.George, UT) at least 1-2 times per week during first three months of "trial" employment.
Job Types: Full-time, Part-time, Contract, Temporary
Pay: $48,000.00 - $62,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
- Referral program
Schedule:
- Choose your own hours
- Monday to Friday
- No nights
- On call
Supplemental Pay:
- Bonus opportunities
People with a criminal record are encouraged to apply
Work Location: Hybrid remote in Saint George, UT 84790
Salary : $48,000 - $62,000