What are the responsibilities and job description for the Senior Care Advisor - Sales and Marketing - Assisted Living position at ProMedica?
Springhouse of Pikesville, A ProMedica Senior Living Community is hiring a Senior Care Advisor - Sales and Marketing Director!
The Senior Care Advisor or Sales and Marketing Director is responsible to build and grow census by developing a strategic sales and marketing plan and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the assisted/independent living.
The Senior Care Advisor or Sales and Marketing Director is responsible to build and grow census by developing a strategic sales and marketing plan and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the assisted/independent living.
- Regularly and customarily spends majority of their time engaged in growing move-ins
- Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
- Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
- Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
- Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in
- Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness
- Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget
- Maintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
- Maintains current data base and develops monthly topical communications to inquiry leads
- Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns
- Models customer service principals throughout the building and promotes appreciation of our customers’ needs with every employee
- Total revenue at/above budget
- Total occupancy at/above budget
- Sales calls met/exceeded goal
- Conversion ratios met/exceeded goal
- Completes and submits required sales and marketing reports
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