Director Private Membership & Hospitality

Position Summary

The Director role oversees all aspects of our ultra-premium winery's exclusive membership program, ensuring exceptional service for discerning clientele while driving sales, retention, and brand loyalty. This position requires a passionate wine professional who can cultivate meaningful relationships with members and deliver experiences that reflect our winery's commitment to excellence.

Key Responsibilities

• Develop and implement strategies to increase wine club membership, retention rates, and overall member satisfaction
• Oversee wine club allocations, shipments, and special offerings
• Create exclusive member experiences, tastings, and events that showcase our portfolio
• Manage a team of wine club associates to ensure attentive, knowledgeable service
• Analyze sales data and membership trends to optimize club structure and offerings
• Collaborate with marketing to develop targeted communications and promotions
• Maintain detailed member profiles and preferences in CRM system
• Provide personalized service to VIP members, including customized wine recommendations
• Ensure compliance with direct shipping regulations across multiple states
• Represent the winery at industry events and exclusive tastings

Qualifications

• 5 years experience in luxury wine sales, hospitality, or membership management
• Advanced wine knowledge and/or certifications
• Proven track record of growing membership programs and enhancing member value
• Excellent relationship-building skills
• Strong business acumen and ability to analyze financial performance
• Exceptional written and verbal communication skills
• Proficiency with CRM systems and wine club management software
• Flexible schedule to accommodate weekend events and seasonal peaks

Ideal Attributes

• Passionate and knowledgeable wine advocate who embodies our brand values
• Polished, confident presence when interacting with members
• Creative problem-solver who anticipates member needs
• Detail-oriented with impeccable follow-through
• Able to maintain composure during high-pressure situations
• Entrepreneurial mindset with ability to identify new revenue opportunities

Join our team and help shape extraordinary experiences for the most discerning wine enthusiasts.

Compensation: $100,000 - $110,000 base salary