What are the responsibilities and job description for the Marketing Manager position at Public Content?
Job Description
Under the general direction of the Vice President of Marketing, the Marketing Manager will play a key role in executing and managing marketing initiatives across multiple clients. This position requires strategic thinking, project management skills, and the ability to work across teams to drive results. The Marketing Manager will interact with clients but will not be the sole account lead, rolling up to the VP of Marketing.
Responsibilities:
- Assist in the development of marketing strategies and plans to support client goals and brand growth
- Manage and execute marketing campaigns, including digital advertising, email marketing, print, social media, partnerships, promotions, and events
- Oversee the creation and production of marketing materials such as collateral, signage, blogs, advertising, newsletters, and specialty items
- Serve as a point of contact for clients, providing updates and collaborating on marketing initiatives while ensuring alignment with brand strategy
- Coordinate and manage third-party vendors, creative teams, and other partners to execute marketing programs effectively
- Monitor and analyze campaign performance, providing insights and recommendations for optimization
- Conduct market research to identify industry trends, competitive activity, and opportunities for client growth
- Maintain budgets, track expenses, and ensure cost-effective execution of marketing programs
- Juggle multiple projects and deadlines while maintaining strong attention to detail and quality
- Perform other related duties as assigned
Qualifications:
- Bachelor's degree in marketing, business, communications, or a related field
- 3-5 years of experience in marketing, preferably in an agency or multi-client environment
- Strong project management skills, with the ability to prioritize and handle multiple deadlines
- Experience working with project management software (ex. Basecamp)
- Excellent written and verbal communication skills, with a strategic mindset
- Experience with digital marketing, email campaigns, and content creation
- Ability to work independently and take initiative while collaborating within a team
- Proficiency in marketing platforms, analytics tools, and project management software
**Salary is commensurate with experience**
CONTACT:
Qualified candidates may submit a resume to hello@public-content.com. No phone calls, please.
