What are the responsibilities and job description for the Senior Campaign Manager, Paid Social position at Publicis Groupe Holdings B.V?
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.
Overview
The Sr. Campaign Manager owns strategic planning and campaign execution for an assigned client / clients. This position is both strategic and tactical in scope, requiring the Sr. Campaign Manager to independently generate strategic insights for the campaigns in his / her portfolio and implement campaigns with the support of Campaign Specialists. Sr. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Sr. Campaign Managers must possess a strong inner drive to contribute.
Responsibilities
- Plan, execute, manage, and optimize Paid Social media campaigns for agency clients (e.g. auction / reserve based Facebook, Twitter, Instagram, Pinterest, Reddit, or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
- Maintain and organize campaign-specific materials in team's shared document repository
- Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Develop, grow, and maintain relationships with internal teams through exceptional client service
- QA campaigns to ensure accurate campaign implementation, pacing and performance
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Partner with Analytics team on campaign measurement reporting and insights generation
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
- Work with media partners to ensure accurate platform implementation
- Troubleshoot issues on all pre-production and live campaigns
- Lead and assist in coaching, managing, and educating Associate Campaign Managers
- Attend client meetings, as needed
- Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia
Qualifications
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range : $59,850 - $82,740. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3 / 18 / 25.
LI-EK1
Salary : $59,850 - $82,740
