Paid Social Specialist (Remote: U.S.)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

The compensation target range for this role is:

$62,100 - $73,000

Job Summary

The Paid Social Specialist will be responsible for building campaigns, monitoring daily performance, reporting, and optimizing across multiple paid social platforms. The position will report to the Sr. Paid Media Manager.

Job Description

Essential Duties & Responsibilities:

• Build paid social ads across major paid social advertising platforms – Meta, Snapchat, TikTok, Pinterest, NextDoor
• Make objective, targeting, budget, bid, and ad optimizations that deliver maximum campaign efficiency
• Monitor daily and monthly budgets across all paid social and make sure targets are achieved
• Monitor event tagging and UTM tracking. Keep historical record of UTM tracking.
• Generate performance reports using Excel/visualizer and update multiple weekly reports
• Maintain product catalogs for paid social efforts
• Request iterative ad improvements to internal creative team
• Pull traffic reports via GA4 to better understand post-click performance
• Track platform audience sizes each week
• Project manage advertising contracts
  
  

Required Skills, Education, Experience

• 1-3 years of experiencing advertising on Meta, Pinterest, Snapchat, and TikTok
• BS in marketing or related field
• Previous experience driving profitable campaigns with budgets above $25K-$50K/month
• Firm understanding of paid social full funnel marketing strategy and tactics
• Meta Blueprint Certifications in Ad Buying/Advertising
• Excellent written and verbal communication skills
• Attention to detail and well organized
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility.
  
  

Benefits And Perks

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Amazing Purple Products
  
  

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.
• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.
  
  

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.