What are the responsibilities and job description for the Associate Director, Enrollment Communications position at Radford University?

Posting Details

Working Title

Associate Director, Enrollment Communications

Position Number

FA7280

Posting Number

AP00480P

Type of Recruitment

General Public

Is this position restricted?

Work Location

Radford

Division

Enrollment Management-80

College / Unit

Enrollment Management, E&G-8040

Department

Admissions-12102

Hours Per Week

Months Per Year

Academic or Calendar Year

Calendar Year

Full Time / Part Time

Full Time

If part time, enter Percent Time

Work Schedule

Normal Work Schedule

M-F, 8 am - 5 pm

Evenings and weekends as required.

Physical Demands

Posting Text

Contact Name for Applicant

Gina Stike

Contact Phone for Applicant

540-831-5585

Education / experience

Advanced degree in a related field required (e.g., marketing, communication, advertising), or a combination of experience, training and education that equates to an advanced degree.
Minimum 5 years of relevant work experience; higher education preferred.

Job Summary

As part of the admissions communications team, this position will have the following responsibilities for both prospective undergraduate and graduate communication efforts :

Assist in the development and implementation of comprehensive communications plans that support recruitment and enrollment goals, including managing and facilitating the review and approval process for marketing and communication deliverables with academic program clients.

Design and maintain internal / external portals in collaboration with the admissions operations team.

Lead creation of email and text marketing campaigns, including set up, configuration, testing, though the Slate system with an eye to best practices and personalization through liquid mark-up and content blocks.

Support design of social media / videos and print collateral in collaboration with the university's strategic communications team and campus partners.

Ensure all style, content and messaging is aligned within university brand standards.

Track and analyze performance of individual messages and full communication plans.

Support recruitment team in Slate-based outreach strategies and provide recommendations based on message and audience.

Work with the Strategic Communications team and the university's advertising vendor to track leads generated through external ads into / through Slate to measure / report on those leads who ultimately enroll.

Required Qualifications

Experience working with Slate or another CRM

Ability to plan and create email, text and print communications for a variety of audiences

Exceptional written and communication skills and proven ability to multi-task

Demonstrated ability to work effectively in both a team and independently producing high-quality results

Ability to collaborate with all levels of campus partners and stakeholders

Preferred Qualifications

Proficiency in HTML, CSS, JavaScript

Proficiency in Adobe Creative Suite (Photoshop, Illustrator and InDesign)

Experience adhering to brand standards

Knowledge of conditional logic, liquid markup and query writing

Experience tracking and analyzing message performance to inform improvements

Experience in higher education setting

Hiring Range

Commensurate with experience, up to $70,000

Posting Date

Application Review Date

01 / 27 / 2025

Closing Date

Open Until Filled

Special Instructions to Applicants

Employment Conditions

Must have a criminal background check, Must have a driver's license check

Statement of Economic Interest is required

Alternate work schedule

Some evenings and weekends required.

Required Licenses

Must have valid driver's license

Describe other job related licenses and / or certifications

Equal Opportunity / Affirmative Action Statement

Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices.

Clery Statement

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Radford University publishes an Annual Security and Fire Safety Report. The report includes the university's policies, procedures, and programs concerning safety and security, as well as three years' of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at Radford.edu / police. You may also request a paper copy of the report from the Radford University Police Department located at 810 East Main Street PO Box 6883, Radford, VA, 24142.

Reasonable Accommodation Statement

If you are an individual with a disability and desire accommodation in the application process please contact the hiring department.

Quick Link for Internal Postings

https : / / jobs.radford.edu / postings / 15310

Salary : $70,000

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