Director of Franchise Development Sales

Job Description

Job Description

Position Title : Director of Franchise Development Sales

Department : Development

Reports To : Vice President of Development

Location : Lakewood, CO or Remote

Travel : Up to 30%

FLSA Status : Salaried, exempt Commissions

About Radiance Holdings :

Radiance Holdings is a platform company that acquires, builds, and manages franchise and related companies in the beauty and self-care sector. Our mission is to nurture and empower our companies and teams to cultivate and realize the boundless joy and opportunity of beauty and wellness as a business. We spread joy by growing joyful brands. We currently own two premier Franchise Brands, Sola Salon Studios and the Woodhouse Day Spas. We are actively pursuing additional brands in our sector.

The Director of Franchise Development Sales will report directly to the Vice President of Development and will play a critical role in driving new franchise sales across all Radiance Holdings brands. This role will focus on inbound and outbound lead management, nurturing the sales pipeline, converting leads into qualified candidates, and ensuring an exceptional candidate experience. Additionally, this position will lead efforts to expand franchise growth through proactive outreach, relationship building, and collaboration with brokers and other partners.

Primary Responsibilities :

• Sales Pipeline Management : Manage and nurture leads through all stages of the sales process, ensuring timely follow-up and progression to candidate status.
• Lead Qualification : Evaluate inbound leads, conduct initial discovery calls, and identify high-potential candidates.
• Outbound Prospecting : Engage in targeted prospecting activities, including attending broker events, tradeshows, and industry conferences to drive interest and generate quality leads. Must have a “hunter” mentality and be behavior driven.
• Candidate Support : Guide candidates through the franchise sales journey, preparing them for Discovery Day and ensuring a seamless handoff between sales and onboarding teams using a Mutual Evaluation Process (MEP).
• Discovery Day Facilitation : Assist in hosting Discovery Days, including presenting brand value propositions, addressing candidate questions, and fostering excitement about the franchise opportunity.
• Collaboration with Brokers : Build and maintain relationships with broker networks to drive pipeline growth and secure new unit sales.
• Pipeline Reporting : Track and analyze key sales metrics such as conversion rates, time-to-close, deal size, etc. providing regular updates to leadership.
• CRM Management : Utilize the Candidate Relationship Management (CRM) platform to document interactions, track lead activity, and ensure a consistent candidate experience. Experience with HubSpot a plus.
• Sales Strategy Execution : Partner with the marketing team to align campaigns with sales goals and provide insights on lead quality and conversion strategies.
• Event Participation : Represent Radiance Holdings at events, franchise expos, and conferences to promote franchise opportunities and generate leads.
• Administrative Tasks : Manage sales invoices, commission tracking, and expenses related to events and lead generation efforts.
• Company Values : Consistently act in a manner that aligns with our company values of Joy, Integrity, Achievement, and Teamwork.

Experience, Skills and Abilities :

Compensation :

The salary range for this role is $85,000-$100,000 annually, commensurate on experience. Commissions will be paid on closed unit sales.

Radiance Holdings is committed to Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally recognized protected basis under applicable federal, state, or local law.

Salary : $85,000 - $100,000