What are the responsibilities and job description for the Vice President, Product Marketing position at Rainier Recruiting?
Rainier Recruiting is partnering with a cutting-edge FinTech SaaS company who is seeking a Vice President of Product Marketing to collaborate closely with Product and Go-to-Market teams. This leader will craft and execute a compelling go-to-market strategy to drive growth and establish our brand as a leader in compliance, security, and risk management software. Reporting to the Senior Vice President of Product, this role is pivotal in shaping the company’s positioning and competitive edge.
The VP of Product Marketing will develop market messaging, analyze the competitive landscape, and identify customer success stories to highlight the value of our offerings. Partnering with Marketing, Product, Sales, and Customer Success teams, you will lead initiatives to boost revenue and customer adoption. Additionally, you will equip the Sales and Customer Success teams with tools and content to deliver a seamless customer journey that fosters lasting value.
Passive candidates who are employed and curious to hear are more than welcome to have a “no-commitment” conversation with our Recruiting team about why this could be an exciting career opportunity.
Compensation : $175,000 to $225,000 salary plus significant performance bonus and equity (negotiable)
Location : 100% remote. Employees can live and work anywhere in the US.
Who You Are
You are a seasoned product marketer with a track record of success in crafting product positioning, differentiation, pricing, and packaging strategies. You have led impactful product launches and bring expertise in market analysis—from macro trends to user groups and focus groups. You excel at segmenting markets, defining value propositions, and prioritizing opportunities in collaboration with internal teams. You thrive on developing actionable content and strategies that empower sales teams to communicate the unique value of products effectively.
Key Responsibilities
In this role, you will work cross-functionally with key departments to deliver impactful go-to-market strategies for both new and existing products. Initially an individual contributor, you will eventually grow a team of product marketers. Key responsibilities include :
- Continuously analyze market trends to uncover growth opportunities and refine value propositions.
- Develop and maintain market segmentation, aligning the organization to market opportunities and creating playbooks to effectively engage prospects and partners.
- Build expertise on industry trends and competitors to guide investment strategies and craft compelling messaging.
- Design and implement a framework for evaluating and prioritizing opportunities based on metrics like total addressable market (TAM).
- Create competitive intelligence to enhance win rates in sales cycles and improve customer retention.
- Refine audience personas, including users, buyers, and stakeholders, to drive content strategies and improve conversion.
- Map and enhance the buyer’s journey and customer journey with clear, strategic frameworks.
- Develop and deliver compelling product messaging that resonates with target audiences and supports market adoption.
- Collaborate with cross-functional teams to execute product launches and ensure alignment across go-to-market efforts.
- Create and implement post-sale programs to improve adoption, retention, cross-sell / upsell opportunities, and customer advocacy.
Success Metrics (KPIs)
Your performance will be measured against key metrics, including :
What You Bring
Tools & Technologies
Proficiency with tools such as :
Rainier Recruiting is a boutique, award winning national staffing agency and executive search firm. Using an approach that “treats every candidate like an executive search”, we offer positions in contract-to-hire, Full-Time, and executive search. Named the #1 Best Workplace in Washington State in 2022, recognized as a ClearlyRated Best of Staffing firm, and identified as a top recruitment firm by multiple business journals, Rainier Recruiting is fast becoming a respected company. We are no longer the “best recruiters you have never heard of”. Rainier Recruiting is also proud to share our clients have a 93% repeat business rate. Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with.
Salary : $175,000 - $225,000
