What are the responsibilities and job description for the VP, Director, Paid Search position at Razorfish?
Job Description
This role is out of our Plano, TX office and does require being office 3x/week
The VP, Director, Paid Search is responsible for managing the Paid Search team within their market on a global electronics client. This individual leads the strategic vision for their office and client base. This person is a lead for new business opportunities, provides industry expertise, thought leadership, and maintains training and development opportunities for the team.
Core Craft Skills Provides strategic oversight across the client base.
Analyzes program results and uses them to create thought leadership pieces (e.g., POVs and case studies).
Consults on staffing levels and pricing with the Client Engagement team.
Client Exposure Serves as client team lead on medium account managing $20 million in total paid search including a robust audience targeting strategy and some element of cross channel alignment.
Business Development Responsible for upselling services.
Key participant in business development for media pitches
Business Operations Engages Directors and Client Engagement teams to scale search marketing programs and introduce new opportunities.
Leads new business presentations.
Supports business development efforts with existing and new clients.
Team Leadership Manages a regional team with three or more direct reports.
Manages Search team staff and workflow across client base.
Inspires and equips the team to deliver their best work.
Agency Leadership Facilitates cross-agency innovation and collaboration.
Supports VP and/or Discipline Lead with practice vision; participates in third-party assessments and contributes to marketing collateral.
Facilitates internal training programs and best practices within search/social landscape.
Administers operational activities (performance management, recruiting, retention, knowledge sharing, etc.).
This role is out of our Plano, TX office and does require being office 3x/week
The VP, Director, Paid Search is responsible for managing the Paid Search team within their market on a global electronics client. This individual leads the strategic vision for their office and client base. This person is a lead for new business opportunities, provides industry expertise, thought leadership, and maintains training and development opportunities for the team.
Core Craft Skills Provides strategic oversight across the client base.
Analyzes program results and uses them to create thought leadership pieces (e.g., POVs and case studies).
Consults on staffing levels and pricing with the Client Engagement team.
Client Exposure Serves as client team lead on medium account managing $20 million in total paid search including a robust audience targeting strategy and some element of cross channel alignment.
Business Development Responsible for upselling services.
Key participant in business development for media pitches
Business Operations Engages Directors and Client Engagement teams to scale search marketing programs and introduce new opportunities.
Leads new business presentations.
Supports business development efforts with existing and new clients.
Team Leadership Manages a regional team with three or more direct reports.
Manages Search team staff and workflow across client base.
Inspires and equips the team to deliver their best work.
Agency Leadership Facilitates cross-agency innovation and collaboration.
Supports VP and/or Discipline Lead with practice vision; participates in third-party assessments and contributes to marketing collateral.
Facilitates internal training programs and best practices within search/social landscape.
Administers operational activities (performance management, recruiting, retention, knowledge sharing, etc.).
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