Senior Performance Marketing Manager

I am working with a rapidly growing platform based in Bushwick that provides a cutting-edge digital space for individuals to explore and connect in meaningful ways. Renowned for its innovative approach and user-friendly features, this company delivers seamless experiences to its dynamic and diverse community.

I am seeking a Senior Performance Marketing Manager who will own the day-to-day execution, optimization, and effectiveness of my client's digital marketing across multiple channels. This role demands a strategic and tactical approach, focusing on driving brand awareness and user acquisition through data-driven, full-funnel campaigns. The workload is divided into paid channels (80%)—such as search, social media, and programmatic (including adult website ads)—and other strategies like SEO/email (20%).

I would love to speak to candidates who share a deep commitment to inclusivity and respect for all individuals, regardless of their sexual orientation or identity. Applicants should foster a supportive environment that celebrates diversity and understands the unique perspectives of the LGBTQ community

Key Responsibilities

Paid Social and Digital Advertising

• Managing the day-to-day tactical execution of Paid Social campaigns across platforms such as Meta, TikTok, Reddit, Snapchat, and X. This includes campaign management, ad management, campaign optimizations, marketing funnel management, copywriting, creative briefing and more.
• Setting up and managing programmatic display advertising campaigns.

Search Engine Marketing and SEO

• Managing and implementing effective paid search campaigns across Google Ads and Microsoft Advertising, including keyword research, ad creation, and bid optimization.
• Conducting regular keyword research and competitor analysis to help inform strategy for both SEM & SEO.
• Building and informing the development of organic content including research, article ideas, and building the editorial strategy for the channel.
• Developing a comprehensive link-building strategy, including guest blogging and outreach to authoritative websites within my clients industry.

Email Marketing and Landing Pages

• Implementing and optimizing email marketing campaigns, including email campaign execution, list segmentation, and creative testing and optimization.
• Implement email flow automation with platforms like Klaviyo and Hubspot.

Performance Optimization

• Perform ongoing A/B tests across all channels to improve campaign performance.
• Monitor campaign performance on a regular cadence and make real-time adjustments to optimize results.
• Utilize analytics tools to track KPIs, create reports, and derive actionable insights.
• Collaborate with the relevant stakeholders and creative team to develop high-performing ad creatives and landing pages.

Performance Optimization

• Perform ongoing A/B tests across all channels to improve campaign performance.
• Cross-channel optimization based on acquisition performance.
• Monitor campaign performance on a regular cadence and make real-time adjustments to optimize results.
• Lead the creation and implementation of comprehensive reporting systems that align with strategic objectives and provide actionable insights.
• Utilize analytics tools to track KPIs, create reports, and derive actionable insights.

Operations and Management

• Support the management of campaign budgets and ensure efficient spend across all channels.
• Stay up-to-date with platform changes and industry trends, adapting strategies accordingly.
• Assist with reporting on budget at a regular cadence outlined by the team.
• Support the Growth Strategy Team in the execution of strategy and day-to-day operations.

Qualifications

• 7 years of experience in full-funnel digital and performance marketing, with a strong focus on multi-channel execution strategies.
• Proven track record of managing successful digital marketing campaigns, preferably in adult content marketing.
• In-depth knowledge and practical experience with SEO, paid search, paid social media advertising, and programmatic advertising.
• Experience with adult website advertising and familiarity with related policies and regulations.
• Google Product Certification reflecting strong analytical skills with proficiency in GA4, Google Looker Studio, Google Tag Manager, and Google Ads.
• Meta Blueprint Certification reflecting strong proficiency in Facebook/Instagram Insights, Ads Manager, Business Manager, and Meta Creative.
• Advanced proficiency in Google Sheets, Excel, Power BI, and other data reporting tools.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.

Required Skills

• Hands-on campaign management in Google Ads, Facebook Ads Manager, and other major ad platforms.
• Hands-on experience with DV360 and other Programmatic Buying Solutions.
• Knowledge and operational experience with SEO tools including Google Analytics and Google Tag Manager.
• Cross-channel management with platform and enterprise marketing platforms.
• A/B testing experience, creative testing experience, and conversion rate optimization tools
• Email marketing platforms (e.g., Mailchimp, Klaviyo).
• Basic HTML and CSS for landing page creation and support.
• Data visualization tools (e.g., Google Looker Studio, Tableau).
• Google Analytics and Google Ads Certifications.
• Meta Ads and other social/digital platform Certifications.

Preferred Qualifications

• Experience working in an agency or startup environment.
• Experience with marketing automation platforms (e.g., HubSpot, Voluum, Marketo).