What are the responsibilities and job description for the Manager, Field Marketing position at Red Bull North America?
The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities while encompassing local needs. FMMs embody our commitment to giving a local face to the global brand by developing marketing plans informed by consumer & product insights and coaching their teams of specialists towards best-in-class execution. The FMM is based 'in the field' to bring the brand to life locally.
- 3 min years marketing experience.
- People management experience with a proven track record in hiring, training, and motivating teams.
- Experience in working with commercial teams - general sales or trade marketing.
- Proven background in negotiation and management of budgets.
- A 'connector' who has excellent communication and networking skills, who can open doors and excite people for an idea.
- Strong leadership, planning and project management skills.
- A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns), with a strong understanding of EPC culture in sports and culture in the region.
- A creative marketer with depth in brand understanding and innovation at the heart who puts new ideas into practice.
- Ability to multi-task and work in cross-functional teams with different objectives and personalities.
- Excellent communication skills, orally and in writing, including presenting and training abilities.
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Must have valid US driver's license
- Travel 20-30%
- Permanent
- Benefits eligible
Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
