Demand Generation Marketer

The Demand Generation Marketer is responsible for driving lead generation, nurturing contacts, and supporting revenue growth through targeted marketing initiatives. This role involves creating and executing multi-channel campaigns, optimizing social media for lead capture, and collaborating with cross-functional teams to align marketing efforts with business objectives. As part of the marketing team, the Demand Generation Marketer plays a crucial role in the lead lifecycle, from awareness to conversion.

Job Duties

• Work closely with sales and marketing to align efforts and drive revenue, ensuring cohesive messaging and optimized campaign performance across all channels.
• Develop and implement demand generation strategies across owned, earned, and paid media channels.
• Develop and maintain relationships with partners, influencers, and other stakeholders.
• Lead the social media strategy, ensuring alignment with broader demand generation goals.
• Collaborate with the content team to ensure the production of compelling, conversion-oriented social media, landing page, and email copy.
• Manage campaigns and analyze performance data to optimize efforts and achieve key business goals (e.g., lead generation, sales pipeline growth).
• Conduct market and customer research to identify opportunities and challenges.
• Monitor industry trends and stay up-to-date on new technologies and techniques.
• Implement A/B testing, segmentation, and targeting strategies to improve campaign performance and lead quality.
• Track and report on key metrics to evaluate campaign success and return on investment (ROI).

Requirements & Qualifications

• Bachelor's degree in marketing or related field.
• 2-4 years of experience in demand generation, digital marketing, or related field.
• Strong understanding of lead generation techniques, sales funnels, and lead scoring models.
• Proven ability to develop and execute integrated multi-channel marketing strategies.
• Proficiency with HubSpot or other marketing automation and CRM systems.
• Strong problem-solving and analytical skills.
• Excellent written and verbal communication skills, with a focus on creating compelling, conversion-oriented content.
• Familiarity with SEO, SEM, and web analytics tools (Google Analytics, SEMrush, etc.) to drive traffic and measure campaign effectiveness.
• Experience with customer journey mapping and nurturing contacts through the lifecycle.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.

Compensation And Benefits

• Competitive salary which is commensurate with experience
• Yearly performance bonus
• Medical, dental, vision benefit programs provided
• 401k with company match
• Education Benefit after 1 year
• PTO, company holidays, more!