Marketing Content Specialist (Ca, Livermore)
Restoration Management Company expects each and every employee to embrace and apply in their daily activities the following company CORE VALUES : Safety, Quality, Humility, Integrity, and Team Spirit. These, in addition to the requirements listed below, are essential to the success of your career with Restoration Management.
Job Summary
The Marketing Content Specialist at Restoration Management Company (RMC) is pivotal in enhancing our brand’s reach and impact through the creation and execution of engaging content. This role merges creative content development with technical expertise in digital marketing platforms like Pardot to drive revenue, brand awareness, and customer engagement. With exceptional writing skills and a deep understanding of our target audience, the specialist will collaborate effectively with sales and marketing teams to optimize content across various channels. The ideal candidate will bring a passion for marketing trends and a proven ability to manage marketing technologies. Reporting to the Director of Marketing, this role is instrumental in advancing RMC’s strategic marketing goals.
Key Responsibilities
Core responsibilities for the position are as follows :
Content Creation and Strategic Communication :
- Client Communications : Develop and manage regular client email campaigns, ensuring content is timely, relevant, and strategically aligned with sales goals, especially during weather-related events.
- Internal Communications : Support with the monthly internal newsletter, fostering company culture and keeping staff informed and engaged.
- Case Studies : Create compelling case studies on restoration projects to support sales and marketing efforts, highlighting RMC’s expertise and success stories.
Digital Marketing and Campaign Management :
Pardot Proficiency : Utilize Pardot to build, test, and deploy email campaigns, making up about 30% of the role. Manage client lists and analyze campaign effectiveness to optimize future engagements.Content Calendar Management : Create and maintain a client content calendar, ensuring consistent delivery of 1-2 pieces of new content per week to keep the audience engaged and informed.Collaboration and Project Management :
Sales Support and Collaboration : Partner with the sales team to leverage weather events as marketing opportunities, coordinating efforts to maximize impact and minimize redundancy.Asset Management : Manage and maintain marketing assets post-creation; store and catalog these assets for efficient retrieval and reuse.Performance Monitoring and Optimization :
SEO and Content Optimization : Apply SEO best practices to all digital content, continually monitoring performance to enhance visibility and engagement.Impact Assessment : Work under the guidance of the Director of Marketing to identify the best outlets for marketing assets and monitor their impact, adjusting strategies based on performance data.Innovation and Continuous Improvement :
Research and Development : Stay abreast of industry trends and competitor strategies to ensure RMC remains a leader in the market. Regularly participate in brainstorming sessions to generate innovative ideas for content and marketing strategies.Professional Development : Engage in ongoing learning opportunities, especially related to Pardot and other relevant digital marketing tools, to maintain a high level of proficiency and innovation in the role.Experience / Requirements
Education : Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Experience :
Essential : 3-5 years of proven experience in content creation, with a strong emphasis on digital marketing and email campaign management. Proficiency in Pardot or similar email marketing platforms is required.Preferred : Experience in the restoration industry or a similar field is highly desirable, providing valuable context and understanding of industry-specific challenges and audience needs.Skills :
Content Mastery : Exceptional writing, editing, and digital content production skills, with a track record of crafting engaging content that drives measurable results.SEO and Optimization : Deep familiarity with SEO best practices and content optimization to enhance online visibility and user engagement.Project Management : Adept at managing multiple projects simultaneously, with strong organizational skills and the ability to maintain high standards of quality and consistency.Collaboration : Proven ability to work effectively in a team environment, demonstrating strong interpersonal skills and the ability to engage in cross-functional collaboration.Technical Proficiency : Skilled in the use of marketing automation tools, with a willingness to continuously learn and adapt to new technologies and methods in a rapidly evolving digital landscape.Creative Problem-Solving : Strong creative thinking skills, capable of generating innovative ideas and solutions that align with strategic brand goals and resonate with the target audience.Adaptability : Flexible and adaptable, with the ability to swiftly adjust strategies and tactics in response to changing market conditions and company objectives.Basic graphic design skills are preferred, enhancing the visual appeal of content and supporting more integrated marketing communications.J-18808-Ljbffr
