Social Media Manager

Job Summary
We are seeking a creative and driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our e-commerce platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of various social media channels. The Social Media Manager will work closely with cross-functional teams to ensure alignment with overall marketing goals.

Responsibilities

• Develop and execute comprehensive social media strategies to increase brand awareness and engagement across platforms.
• Create, curate, and manage published content (images, video, written) that aligns with the brand's voice and objectives.
• Monitor social media channels for trends, customer feedback, and engagement opportunities; respond promptly to inquiries.
• Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite tools such as Adobe Illustrator.
• Utilize video editing skills to create engaging video content for various platforms.
• Manage advertising campaigns on social media platforms to drive traffic and conversions on e-commerce sites.
• Build and maintain relationships with influencers and public relations contacts to enhance brand visibility.

Experience

• Proven experience in social media management or a similar role within a marketing or communications team.
• Strong understanding of e-commerce dynamics and how social media can drive sales.
• Proficiency in graphic design software (Adobe Creative Suite) including Adobe Illustrator is preferred.
• Experience in video editing is a plus.
• Familiarity with public relations practices and relationship management techniques.
• Excellent communication skills with the ability to create compelling narratives for diverse audiences.
• A passion for staying updated on the latest trends in social media and digital marketing.

Job Type: Part-time

Pay: $20.00 - $25.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Flexible schedule

Schedule:

• 4 hour shift

Work Location: Hybrid remote in Murrysville, PA 15668

Salary : $20 - $25