Product Marketing Manager

Description

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

ABOUT THIS ROLE

We are looking for a strategic and data-driven Product Marketing Manager to lead marketing initiatives that drive brand awareness, customer acquisition, and engagement. You will own multi-channel marketing campaigns across paid media, content marketing, and product-led growth strategies. You’ll work cross-functionally to align marketing efforts with business objectives, ensuring that our messaging resonates with customers while maximizing performance.

Our principles

• AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
• RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

ROLES & RESPONSIBILITIES

• Campaign Strategy & Execution: Plan, launch, and optimize integrated marketing campaigns across paid media, organic channels, email, and website content to drive growth.
• Performance Marketing & Paid Media: Manage PPC, social and marketing campaigns, continuously optimizing for ROI, conversion rates, and acquisition costs.
• Product Marketing Alignment: Collaborate with the product team to develop marketing strategies that support new feature launches, user education, and engagement.
• SEO & Content Strategy: Enhance organic visibility, improve on-site content, and develop compelling narratives that support acquisition efforts.
• Data-Driven Optimization: Analyze Google Analytics, SEMrush, and marketing performance dashboards to assess campaign success, run A/B tests, and refine messaging and targeting.
• Creative & Messaging Development: Partner with design and creative teams to produce engaging ad creatives, landing pages, and marketing assets that align with our brand and conversion goals.
• Customer Insights & Market Research: Use customer feedback, surveys, and industry research to refine marketing strategies and improve positioning.
• Cross-Functional Collaboration: Work closely with product, growth, and sales teams to align messaging and marketing efforts across all channels.

POSITION REQUIREMENTS

• Degree in related field or combination of education and work experience that will allow the candidate to be successful
• 3-5 years of product or marketing experience, preferably in digital, performance, or product marketing.
• Proven success in running paid acquisition campaigns (Google Ads, Meta, LinkedIn, and display networks).
• Strong analytical mindset, with experience using tools like Amplitude, Google Analytics, Ahrefs or SEMrush.
• Ability to translate data insights into actionable marketing strategies.
• Excellent writing, communication, and storytelling skills.
• Comfortable working in a fast-paced, cross-functional environment that blends marketing and product strategy.
• Experience with A/B testing, conversion rate optimization (CRO), and customer segmentation.
• A strong eye for design and brand aesthetics to ensure marketing materials are visually compelling and conversion focused.

PERKS & BENEFITS

• Group medical, dental and vision plans
• Company sponsored 401k match
• Euronet Employee Share Purchase Plan (ESPP)

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.