Email Brand Marketing Manager

Job Purpose: The Email & Brand Marketing Manager is responsible for developing and executing high-impact email marketing campaigns, shaping brand strategy through creative content, and enhancing SEO-driven marketing efforts. This role requires a blend of strategic thinking, creative design, and data-driven decision-making to enhance lead generation and drive business growth.

Essential Duties and Responsibilities:

Email Marketing

· Develop and execute a comprehensive email marketing strategy focused on lead generation and customer acquisition.

· Manage all aspects of email campaign development, including segmentation, automation, A/B testing, and performance analysis.

· Establish and monitor key performance indicators (KPIs) such as open rates, CTR, conversion rates, and revenue impact.

· Create and manage segmented, automated, and personalized email workflows to nurture leads and improve customer engagement.

Brand Strategy & Creative Development

· Lead the creation of marketing collateral, visually compelling email templates, and design assets to maintain a strong, cohesive brand presence.

· Collaborate with the Director of Marketing to develop and implement brand strategies that align with company objectives.

· Support internal branding initiatives to foster employee engagement.

Content Strategy & SEO

· Develop and implement SEO strategies to improve website performance, rankings, and organic traffic.

· Conduct keyword research to identify relevant search terms and provide data-driven insights.

· Optimize on-page SEO elements, including title tags, meta descriptions, and header tags.

· Track competitor rankings and content strategies to proactively identify areas for improvement and enhance visibility.

Qualifications:

· Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

· 5 years of experience in email marketing with a proven track record of driving engagement and conversions.

· Strong analytical skills with experience in performance tracking, A/B testing, and reporting tools.

· Proficiency in graphic design using Adobe Creative Suite (Photoshop, Illustrator, InDesign).

· Strong organizational skills, attention to detail, and the ability to manage multiple projects under tight deadlines.

· Excellent written and verbal communication skills.

· Thorough understanding of SEO best practices and search engine trends.

Language Skills Sets:

· Ability to effectively present information and respond to questions from groups of Specialists, clients, and customers.

Mathematical Skills:

· Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Reasoning Ability:

· Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

· Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

· Ability to determine “root cause” of problem and determine corrective action.

· Ability to be discerning and use proper judgment when solving complex problems.

Computer Skills:

· Proficient in Microsoft Office including Word, Excel, PowerPoint and Outlook.

· Proficient in Adobe Creative Suite.

Physical Demands:

· Must be articulate and comfortable speaking in front of others.

· Regularly works in an indoor/office environment and required to sit and/or use repetitive hand motion.

· Frequently required to talk, hear, stand and walk.

· Must be able to work in excess of continuous 8 hours when required.

· Must be able to work under stressful situations, have good cognitive skills, maintain work accuracy, and the ability to concentrate on more than one task at a time.

· Must be in sound physical health as determined by a certified licensed physician with no evidence of the use of controlled substances.

Employer Rights:

This job description is intended to provide general information about the Email & Brand Marketing Manager position. The above does not constitute an exhaustive list of the job duties to be performed by an associate holding the position of Email & Brand Marketing Manager, nor are the lists of the physical requirements and environmental conditions exhaustive. You may be asked by your supervisor or Specialists to perform other duties. Your performance will be evaluated in part based upon your performance of the job duties listed in this job description, as well as any job duties not specifically listed above that you may be asked from time to time to perform.

As with all positions, the duties and responsibilities are subject to change at any time as needs arise and at the discretion of the RJW Transport, Inc. The Company has the right to revise this job description at any time.

Employment-At-Will:

It is the Company’s policy that all associates, other than those covered by a written individual employment or labor agreement with the Company that has been authorized in writing by the Company’s Chief Executive Officer or Board of Directors, are not employed for any fixed term and are employed at the will of the Company for an indefinite period. Just as our associate’s, reserve the right to resign their employment at any time for any reason the Company reserves its right to terminate an associate any time for any reason either with or without cause.

Neither this Job Description nor any of its individual terms constitutes commitments between the Company and its associates as to the terms, conditions or duration of employment, nor does it modify the prevailing Employment-At-Will relationship.

Job Type: Full-time

Pay: $80,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Email marketing: 1 year (Preferred)
• brand strategy and creative development: 1 year (Preferred)
• Content Strategy and SEO: 1 year (Preferred)

Work Location: Remote

Salary : $80,000 - $85,000