What are the responsibilities and job description for the Demand Generation Marketing Manager position at Robert Half?
We are in search of a proficient Demand Generation Marketing Manager to become a part of our team within the construction/contractor industry. This role is based in Holmdel, New Jersey, United States. The chosen candidate will be tasked with the management of our content system, refining our CRM strategy, and utilizing tools such as Facebook Insights, Google AdWords, and Google Analytics to drive brand awareness and demand generation. This role offers an exciting opportunity for a detail-oriented individual to contribute to our organization's success.Responsibilities:• Apply your expertise in Google AdWords and Google Analytics to drive the development and execution of our digital marketing strategy• Utilize Facebook Insights to gain a deeper understanding of our target audience and tailor marketing campaigns accordingly• Manage our Content Management System (CMS) to ensure consistent and effective content delivery across all channels• Refine our CRM strategy to enhance customer relationship management and drive customer retention• Conduct AB Testing on various marketing strategies to determine the most effective approach for demand generation• Oversee the creation and placement of advertisements to increase brand visibility and demand• Utilize analytics tools to monitor and report on the performance of our marketing campaigns• Manage blogging activities to drive brand awareness and generate demand• Ensure all marketing activities align with the goal of enhancing brand awareness.
Salary : $90,000 - $110,000
