What are the responsibilities and job description for the Digital Marketing Coordinator position at Robert Half?
A Robert Half client, a leading professional services firm, is seeking a Digital Marketing Coordinator to support the firm’s marketing and business development efforts. This role involves managing digital campaigns, creating content, coordinating events, and supporting business development activities. The ideal candidate is a creative and detail-oriented professional with strong analytical skills, eager to enhance the firm’s visibility and drive engagement.
Key Responsibilities:
- Digital Marketing: Develop and execute digital advertising campaigns across social media platforms to enhance the firm’s online presence and drive lead generation.
- Email Marketing: Design and manage email marketing campaigns to engage clients and prospects, ensuring consistent messaging and brand alignment.
- Content Creation: Assist in creating and posting content for the firm’s website, intranet, and social media channels to showcase the firm’s expertise and industry leadership.
- Business Development Support: Prepare leadership briefs, pitch materials, and other business development assets to support client acquisition and retention efforts.
- Industry Recognition: Manage the submission process for industry awards, maintain a tracking system, and identify opportunities to enhance the firm’s visibility.
- Event Coordination: Organize logistics for conferences, tradeshows, and client events, including vendor coordination and on-site support.
- General Marketing Support: Perform other marketing-related tasks and projects as needed to support the team’s goals and strategic initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of two years of relevant experience in marketing, preferably in a professional services or legal environment.
- Excellent written and verbal communication skills with a strong attention to detail.
- Creative thinker with a strategic mindset and the ability to work independently.
- Strong organizational, problem-solving, and time-management skills.
- Proficient in Microsoft Office Suite, MailChimp, Canva, Adobe Creative Suite (Acrobat, Photoshop, InDesign), and WordPress.
- Experience in a professional services or legal firm is a plus.
