What are the responsibilities and job description for the Social Media Coordinator position at Rogers Healy and Associates?
Social Media Coordinator
Rogers Healy and Associates Real Estate is an award-winning, independently owned real estate company offering residential and commercial brokerage services. Since 2006, RHA has cultivated a hard-working and influential workplace for real estate professionals to call home. We take real estate to the next level by providing both agents and clients with the resources, technology, and marketing support necessary to reach their real estate goals.
The Social Media Coordinator will ensure that the company's professional accomplishments and highlights are appropriately showcased while implementing the strategy behind the posts and platforms. The Coordinator will work closely with the Social Media Specialist and report to the Senior Marketing Communications Manager.
Responsibilities:
- Plan and execute social media initiatives to grow the audience base and increase the overall engagement of social media accounts (Instagram, Facebook, LinkedIn, Twitter, TikTok).
- Work with the Senior Marketing Communications Manager and Social Media Specialist to ensure brand consistency and clear messaging across each company’s social media platforms.
- Collaborate with Agent Success team and Recruiting team to create engaging content for lead generation and recruiting efforts.
- Develop a monthly content calendar and schedule social media posts for each account.
- Utilize Hootsuite to develop, track, and measure social media campaigns for each account. This includes pulling monthly analytics for each social media account.
- Ensure the RHA TikTok account stays up to date with new features. This includes collaborating with the marketing team and the social media intern.
- Utilize TikTok insights to pull weekly analytics.
- Strategically collaborate with Rogers Healy Realtor, realtors, and other social accounts when appropriate.
- Pull RHA listings from MetroTex and source them back to the company page for best reach.
- Reposts appropriate agent/staff content on social media accounts when tagged.
- Monitor and respond to all comments and messages for each company account on social media platforms.
- Attentively check RHA agents’ social media and ensure they follow company guidelines (ex. IABS and BTR).
- Submit graphic requests to our graphic design department for content creation and approval.
- Develop and create social media for training sessions alongside our agent support team.
- Capture live content in the office and at company events for use on social media platforms.
- Create shot lists for videographers and photographers before company events when needed.
- Project a positive image of the organization to employees, agents, clients, industry, and the community.
Required Skills/Abilities:
- 1-2 years of marketing and social media coordination experience
- Bachelor's degree in marketing, communications
- Experience with Instagram, TikTok, LinkedIn, Facebook, Twitter
- Proficiency in Hootsuite
- Proven track record in platform management
- Strong communication skills
- Strong copywriting skills
- Ability to think creatively
- Strong attention to detail
- Adaptable in the workplace
- Skill in strategic thinking