Content Creator

About the Role:

We are looking for a creative and detail-oriented Content Creator to join our marketing team. This role will be responsible for crafting compelling content across multiple channels, including blog posts, email marketing campaigns, and social media. Additionally, the Content Creator will manage our social media posting calendar and content calendar as well as asset with content strategy to enhance engagement and brand awareness.

Responsibilities:

• Develop and write engaging blog content, email campaigns, and social media posts.
• Create and execute a content calendar that aligns with marketing and business objectives.
• Optimize content for SEO, readability, and brand consistency.
• Manage social media accounts, ensuring timely posting and audience engagement.
• Research industry trends and competitors to inform content strategy.
• Collaborate with internal teams to support marketing initiatives with compelling storytelling.

Qualifications:

• 3 years of experience in content creation, copywriting, or digital marketing.
• Strong writing, editing, and proofreading skills.
• Proficiency in content management systems and social media platforms.
• Basic understanding of SEO principles and content analytics.
• Excellent organizational skills and the ability to manage multiple projects.

Skills:

• B2B Content Writing – Ability to craft blog posts, social media content, and email marketing materials that resonate with business decision-makers.
• SEO Knowledge – Understanding keyword research and on-page optimization to drive organic traffic.
• Marketing Automation & Email Sequences – Experience writing and structuring nurture emails for lead conversion.
• Social Media Strategy – Ability to plan and create content suited for LinkedIn, Twitter, and other platforms where B2B buyers engage.
• Editorial Calendar Management – Keeping content organized and aligned with marketing campaigns.
• Basic Analytics Understanding – Knowing how to measure engagement and refine content accordingly.

Characteristics:

• Conversion-Focused – Writes with a goal of turning readers into leads.
• Detail-Oriented – Ensures consistency in messaging and branding across channels.
• Industry Awareness – Understands the outsourcing industry, common pain points, and buyer concerns.
• Collaborative – Works closely with sales and PPC teams to align messaging.