What are the responsibilities and job description for the Marketing Manager position at RSC Solutions?
Long Term Contract
Remote
Responsibilities:
Remote
Responsibilities:
- Lead day-to-day management of Paid Search & App campaigns across international markets including planning, strategy, optimization, and reporting.
- Work with the key central marketing teams and local stakeholders to best leverage campaigns and ensure consistent end to end customer experience.
- Work with creative team to ensure all creative needed for campaigns is requested on time and delivered within the expected period.
- Maintain relationships with major media publishers and partners (i.e. Google, Bing, Apple Search Ads).
- Lead ideation of test & learn framework as it relates to Paid Search & App channels.
- Forecast ongoing performance based on history, market behavior and future opportunities.
- Identify and develop incremental tactics and opportunities to drive additional viewership and acquisition in Paid Search & App channels.
- Work with the Search team to share insights cross-market and constantly improve on best practices.
- 4 years of relevant work experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
- Proven track-record of planning and managing media campaigns and clearly communicating progress and results
- Understanding of media KPI’s and how they relate to lifetime consumer metrics
- Exceptional understanding of Paid Search including Google, Bing, Apple Search Ads, SA360 and other best-in-class publishers as it relates to the optimization of media spend and conversion
- Knowledge of SEO best practices is a plus
- Ability to derive meaningful insights from media campaigns and clearly articulate learnings
- Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to media campaigns
- Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a must
- Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
- Capacity to coordinate with International, and other internal teams
- Ability and flexibility to adapt to changes in schedules and delivery
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