Search Engine Optimization Manager

Safavieh is an upscale global home furnishing, rugs & accessories company. Based in the United States since 1978, Safavieh combines rug and home furnishings showrooms with a varied wholesale business. Supplied by its own production lines from the classical rug weaving centers of the world. The company is headquartered in Port Washington, New York. Permanent showrooms are open year round in Atlanta, Las Vegas and High Point, NC. For four generations, the family behind the Safavieh brand has dedicated its talents and resources to providing uncompromising quality.

Safavieh is looking for a proactive, personable, highly motivated, and organized SEO Manager. This is a great opportunity for an ambitious, responsible and detail-oriented self-started with a strong passion for continuous learning and professional development, as this position will provide the basic foundation and necessary skill-set for a great career.

Job Description:

As an SEO Manager, you will be responsible for developing and executing strategies to improve organic search rankings, drive website traffic, and enhance online visibility. Your day-to-day duties will include conducting keyword research, optimizing website content, analyzing performance metrics, and staying up to date with search engine algorithm changes. You will collaborate with content creators, web developers, and marketing teams to implement SEO best practices, manage technical SEO aspects, and develop link-building strategies.

Job Responsibilities:

Search Engine Optimization (SEO):

·        Manage all SEO activities for multiple digital properties - On-page SEO, Meta data creation and maintenance, SEO focused content creation, search results performance monitoring.

Webmaster / Project Management:

·        Manage content creation, images, and product upload on digital properties.

·        Troubleshoot and resolve technical issues.

·        Coordinate projects with developers related to site maintenance, enhancements, and upgrades.

·        Coordinate projects with internal teams to add / update new products, product attributes, and video content to digital properties.  

·        Monitor site performance on Amazon Web Services.

Search Engine Marketing (SEM) and Social Media Marketing:

·        Create and manage all SEM Campaigns for digital properties across social and digital marketing platforms – Google, Meta (FB), Pinterest, TikTok.

·        Manage and collaborate on all social media campaigns with Social Media Manager – Instagram, Pinterest, TikTok.

·        Create and manage email marketing campaigns focused on driving sales to digital properties.

Job Requirements

·        Bachelor’s degree in related field(s).

·        3 years experience - Digital Marketing / Webmaster / SEO.

·        Strong proficiency working with Excel.

·        Demonstrated ability to create optimized copy for websites and marketing material.

·        Strong content creation skills.

·        Strong proficiency working with Word Press.

·        Strong proficiency in SEO and SEM Best Practices.

·        Strong proficiency in Google Analytics & Google Search Console.

·        Familiarity with Amazon Web Services

·        Familiarity with SEO tools and platforms.

·        Familiarity with Project Management platforms

·        Familiarity with Social Media marketing content platforms.

Job Benefits:

·        $75,000.00 – $100,000.00

·        401k (with 2% match),

·        Medical, vision, dental, Insurance

·        Considerable paid holiday, vacation and sick time

·        Generous Employee Discount