Email Marketing Campaign Manager

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Job Title: Campaign Manager (hybrid)

Location: US-GA-Atlanta (Sandy Springs)

FLSA : Exempt

Job Overview :

Reporting to the D2C (Direct to Consumer) Marketing Manager, the Campaign Manager is responsible for the strategy and day to day operations of all digital and traditional marketing programs for Safe-Guard’s direct to consumer clients in the U.S. and Canada. The Direct to Consumer department is small but growing, so this person must be a self-starter, inquisitive, loves a challenge and enjoys working with and serving others.

The perfect candidate for this role is Martech savvy with a keen sense to detail. This person will have experience in multiple areas such as campaign strategy, email design, data/audience segmentation, campaign execution and monitoring, and marketing performance analysis. Experience with HubSpot Marketing Hub is preferred. Knowledge in consumer marketing best practices for email, 1:1 social media, direct mail, and SMS are essential and a thorough understanding of buyer journeys and customer lifecycles. Experience in automotive, extended warranties, insurance, financial or similar industries is a plus.

Job Responsibilities:

• Works with D2C marketing manager to develop and document client specific marketing strategies and build integrated media journeys in HubSpot to support those strategies and goals
• Responsible for client communication/management on marketing campaign strategies and requirements
• Executes the day-to-day operations of all marketing campaigns including the data segmentation, setup, testing, and deployment of multimedia marketing tactics for multiple brands
• Manages the marketing preference centers for each client (opt-in/opt-out lists)
• Sets-up and manages all email templates in HubSpot making sure they are CAN-SPAM, CASL(Canada Anti-Spam Legislation) compliant
• Builds all marketing assets (emails, social ads, etc.) to comply with client brand standards
• Identifies opportunities for optimization and recommends tactics to improve response and conversion rates throughout the customer buying lifecycle
• Collaborates with cross-functional D2C team on campaign concept, content requirements, customer journey development, and digital marketing tactics to ensure effective execution
• Works with D2C data analyst for campaign reporting and analytics needs
• Documents all marketing campaigns with detail on cadence, testing, audience segment information, and more
• Other duties, as dictated by departmental priorities
  
  
  

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

Job Requirements:

• Bachelor’s Degree Required in Marketing, Advertising, Communications, Business or equivalent
• 3 years of proficient experience working in HubSpot Marketing Hub (preferred) or other marketing automation solution
• 3 years of working with customer data for segmentation, personalization and other marketing uses
• 5 years proven experience developing and implementing email, direct mail, and social campaigns
• Direct to consumer (D2C or B2C) marketing experience preferred
• HTML and CSS experience for building and editing email templates
• Experience in Salesforce Service Cloud a plus
• SQL knowledge a plus for list segmentation
• High proficiency in Microsoft Office
• Excellent interpersonal, teambuilding, and communication skills
• Detail-oriented and positive working attitude
• Strong organizational and time management skills
• Must be able to meet deadlines while multi-tasking in a fast-paced environment
• Support team members by establishing effective interpersonal relationships, and cross functional partnering
• Clearly demonstrates a good grasp of key job functions, relevant terminology, technical processes and standards
• Keeps up with current developments or trends in area of expertise
• Communicate effectively with customers, advocate customer needs and initiate resolution
• Takes action to meet client needs and concerns – Considers how actions or plans will affect customers; responds quickly to meet customer needs and resolve problems; avoids over commitments; responds to customer requests in a timely manner to satisfy client needs.
  
  
  

Company Benefits:

• Medical, Dental, and Vision Insurance
• Flexible Spending Account
• Health Savings Account
• 401(k) Plan with Company Match
• Company-paid Short-Term and Long-Term Disability
• Company-paid Life Insurance
• Paid Holidays and Vacation
• Employee Referral Program
• Employee Assistance Program
• Wellness Programs
• Paid Community Service Opportunities
• Tuition Reimbursement
• Ongoing Training & Personal Development
• And More!
  
  
  

About Safe-Guard Products International:

Safe-Guard serves Original Equipment Manufacturers (OEMs), top retailers, and independent agents in the automotive finance and insurance industry with the leading Protection Products Platform. Our platform delivers innovative protection products and solutions that protect consumers from the perils of ownership, while providing Finance &Insurance professionals the tools to ignite scalable and sustainable business growth. Safe-Guard’s success is driven by over 850 employees, who serve more than 12,000 dealers and support contract holders across the U.S. and Canada.

For 30 years and counting, our team continues to transform the motor vehicle space, earning a stellar reputation from our partners and peers by providing: 1) the highest quality protection products in the industry, 2) a broad platform of branded product, technology, marketing, and training solutions, and 3) an unwavering commitment to uncomplicated care and customer service.

Safe-Guard Products International is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.