What are the responsibilities and job description for the Product Marketing Manager position at Salesloft?
Title: Senior Product Marketing Manager
Location: US - Remote
THE OPPORTUNITY
- Although we're proud of our history, we're even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages, and retains elite talent.
- At Salesloft, Product Marketing Managers are essential to driving customer adoption, enabling internal teams, and helping bring our innovations to life in the market. In this role, you'll be part of a high-performing product marketing team that works closely with product, sales, customer success, and other key stakeholders to connect our product value to customer outcomes.
- You'll focus on translating product capabilities into compelling messaging, helping bring new features and products to market, and enabling our internal teams to succeed.
RESPONSIBILITIES
As a Product Marketing Manager at Salesloft, you will:
- Help define product positioning and messaging grounded in customer needs, product value, and market trends.
- Support go-to-market efforts for new product launches in partnership with product management, marketing, and enablement teams.
- Develop and maintain sales and customer-facing collateral (e.g., one-pagers, pitch decks, product overviews) to drive effective conversations across the buyer journey.
- Collaborate with product managers to deeply understand roadmap priorities, use cases, and target audiences.
- Partner with sales enablement to deliver training and content that helps revenue teams understand and communicate our product differentiation.
- Monitor adoption trends and identify opportunities to improve engagement with our platform.
- Support research on competitive offerings and market dynamics to inform messaging and positioning.
- Assist in gathering and sharing customer insights that inform product strategy and marketing programs.
WHAT WE'RE LOOKING FOR
- We're looking for someone who is curious, collaborative, and excited to help customers succeed with our platform. You enjoy simplifying complex topics, working cross-functionally, and learning new technologies and markets.
You are:
- Passionate about sales technology and how it drives real outcomes for revenue teams.
- A strong communicator who can translate technical capabilities into business value.
- Someone who thrives in a fast-paced environment and is eager to grow your career in product marketing.
- Detail-oriented but also able to connect the dots to broader strategic goals.
SKILL SET
- 2–3 years of experience in product marketing, content marketing, sales enablement, or related marketing roles in a B2B SaaS company.
- Experience supporting product launches or campaign execution.
- Excellent written and verbal communication skills, including creating content for different audiences.
- Highly collaborative with the ability to work across teams and prioritize competing projects.
- Strong research and analytical thinking to understand customer needs and market dynamics.
- Familiarity with sales or marketing technology is a plus.
- Bachelor's degree in marketing, business, communications, or a related field.
THE TEAM
- The Salesloft product marketing team is a mix of experienced and emerging professionals, all aligned around a mission to redefine Sales Engagement and elevate the authentic seller. We bring creativity, curiosity, and a deep commitment to our customers. We work closely with product, sales, customer success, and other teams to shape how the world sees and uses Salesloft.
- We're customer-obsessed, collaborative, results-driven, and focused on action. If that sounds like you, let's talk.
WITHIN ONE MONTH, YOU'LL:
- Attend Salesloft's New Hire Orientation, where you will learn our Salesloft story and understand what makes our "Lofters" unique.
- Join our 3-week Sales Bootcamp, where you will learn our software and all the skills necessary to set you up for success, allowing you to make an impact in the market quickly.
- Begin 1:1's with your manager, understand your 30-60-90 plan, meet & shadow current members of the Salesloft team, and delve into your territory.
- Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them.
- Meet key partners in product management, sales, customer success and the other marketing departments.
- Become demo certified.
WITHIN THREE MONTHS, YOU'LL:
- Understand your product 'surface areas' deeply and build strong relationships with your product manager counterparts
- Understand the Sales Engagement market and players
- Complete an audit of your product areas existing assets (sales tools, collateral, differentiation guides, sales training, previous launch materials, etc.)
- Put together a prioritized plan to create and update product assets
- Partner with your Product Marketing counterparts on 6-week launch cadences to roll-out new and enhanced capabilities to our internal and external audiences
WITHIN SIX MONTHS, YOU'LL:
- Be viewed as a subject matter expert on our market and your product 'surface areas'
- Regularly get pulled into sales cycles or sales conversations by our sales and CS team to help position our new and enhanced capabilities
- Have developed a systematic approach to looking at our offerings, where the market is going and partnering with other functions - PM, Sales, Solution Consulting, Customer Success - to help prioritize future roadmap for your product 'surface areas'.
- Get pulled into a strategic marketing or company level project
WITHIN TWELVE MONTHS, YOU'LL:
- Be considered a top-performing member of the product marketing team
- Set an example for new marketers and product marketers and assist in training, onboarding and motivating new Lofters
WHY YOU'LL LOVE SALESLOFT:
At Salesloft, we're not just a company, we're a community built on shared values.
- Lead With Humility and Respect
- Earn Customer Trust
- Put Team Over Self
- Redefine What's Possible
- Deliver Big Results
Salesloft delivers a performance force multiplier for the world's most demanding companies. Salesloft's Revenue Orchestration Platform, delivering the first AI-powered durable revenue engagement model, keeps market-facing teams on top of all buyer signals, with outcomes-driven prioritization so they always act first on what matters most. Thousands of the world's most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.
While we're proud of our history, we're even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.
Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America's Best Startup Employers in 2021, Atlanta Business Chronicle's 2022 Healthiest Employers, three times by Deloitte as a 'Fastest-Growing Technology Company in North America,' and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine.
In addition to our stand-out organizational health:
- 2024 Best Places to Work Certified for a fourth consecutive year
- Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024
- G2 Enterprise Sales Engagement Leader 15 consecutive quarters
- Recognized by Gartner Peer Insights as a Customer's Choice in 2023 Voice of the Customer for Sales Engagement Applications
- G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement. We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category.
We're redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We're fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!
WHY SHOULD YOU WORK AT SALESLOFT:
- You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
- You will work with an amazing team you can learn from and teach
- You will experience joining a high-growth/high-trajectory organization
- You will hear "Yes, let's do that!" and then have the opportunity to successfully execute on your ideas
- You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
- We have a vibrant, open office that utilizes modern technology
- We firmly believe you will have the opportunity to grow more here than you would anywhere else
Salesloft is committed to creating a sense of belonging for all Lofters. We integrate representation and inclusion into Salesloft's core by establishing and meeting specific, time-bound objectives for fair hiring and career growth. We prioritize actionable steps over terminology, and showcase how a genuinely diverse and inclusive culture enhances our financial success and overall performance.
We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.
Don't meet every single requirement? Studies have shown that people from underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Salesloft we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Keep an eye on our Careers Page for other positions!
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