What are the responsibilities and job description for the Manager of Athletics Marketing position at Sam Houston State University?
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Named after Texas' legendary hero, General Sam Houston, the university boasts a rich historical legacy that resonates with the spirit of Texas, which provides a balance between a peaceful, natural setting and proximity to urban amenities. With a student population of over 21,000, SHSU offers a vibrant and dynamic community. SHSU has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas and just an hour drive north of Houston, Huntsville provides area residents with a sense of community and belonging.
SHSU offers compelling options for individuals seeking a fulfilling and impactful career including a superior benefit package, competitive salaries and a flexible work environment fostering work/life balance. SHSU offers programs that support a healthy work-life balance, contributing to employee well-being and job satisfaction, as well as, professional development opportunities with our educational assistance and dependent assistance programs.
Posting Information
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Requisition
202500068S
Title
Manager of Athletics Marketing
FLSA status
Exempt
Hiring Salary
This position is a pay grade 6. Please see Pay Grade Table at: https://pa-hrsuite-production.s3.amazonaws.com/116/docs/636763.pdf
Occupational Category
Professional
Department
IMC Athletics External Engagement
Division
Integrated Marketing Communications
Open Date
02/28/2025
Open Until Filled
Yes
Educational and Experience Requirement
Bachelor’s degree in Business, Marketing, Management, Communications, Public Relations, or Sports Management or in a related field. One year of experience in a related field. Experience in collegiate athletics is preferred. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.
Nature & Purpose of Position
Assists the Assistant Director for Fan Engagement in implementing marketing, promotions, and ticketing programs for the Department of Athletics through the Sam Houston State University Integrated Marketing Communications Division.
Primary Responsibilities
Under the direction of the Director of IMC Athletics and External Engagement, the Manager of Athletics Marketing will be responsible for developing and implementing marketing and promotional strategies to enhance attendance, fan experience during athletic events, and overall brand growth. Develops and oversees the implementation of successful marketing plans for intercollegiate athletic teams and events. Prepares and executes detailed game scripts, including music direction, video content, public address announcements, and spirit squads, ensuring a high-quality fan experience for assigned sports. Promotes revenue generation opportunities and coordinates sponsorship activation and in-game presentations. Acts as a liaison for campus spirit groups and student organizations and schedules/coordinates event entertainment (halftime/intermission acts, national anthem singers, etc.) at Sam Houston Athletics home contests. Collaborates with sports teams to create seasonal event packages and promotional events. Assists in publishing content onto various social media platforms and works closely with third-party sports property agents to create attractive promotional packages for sponsorships. Works with Ticket Operations and Ticket Sales to develop and implement season, single game, and group sales campaigns and coordinates with communications, media production, ticketing, and event management to ensure that the fan experience is a priority at all events. Assists in hiring students or part-time staff to provide marketing support for athletic events, supervising athletic marketing students to achieve department marketing objectives and timelines, and develops student and marketing staff work schedules. Develops and implements events and promotions that would make up seasonal marketing calendars. Works with vendors on and off campus to produce necessary promotional/support items for events while operating with established budgets. Establishes goals and strategies for assigned projects. Performs other related duties as assigned.
Other Specifications
An organized and motivated leader committed to customer service and high standards for quality work is required. Requires excellent verbal and written skills and the ability to work in a fast-paced environment with attention to detail. Knowledge of local, state, and federal laws. Ability to manage business functions. Communicates with other university departments, personnel, and other agencies. Extensive knowledge of Adobe Creative Suite, Microsoft Office Suite, and related software is preferred.
Up to 20% of this position, over the fiscal year during off-peak periods, may be performed remotely as determined by the supervisor.
Up to 20% of this position, over the fiscal year during off-peak periods, may be performed remotely as determined by the supervisor.
Full Time Part Time
Full Time
Position Number
Quicklink
https://shsu.peopleadmin.com/postings/42724
EEO Statement
EEO Statement
Sam Houston State University is an Equal Employment Opportunity employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215.
Annual Security and Fire Safety Report
Annual Security and Fire Safety Report
