What are the responsibilities and job description for the Marketing Operations Specialist position at Satellite Shelters, Inc. | Satellite Industries, Inc.?
Job Description
Job Description
70% - Marketing Operations Support and Administration :
The Marketing Operations Specialist is responsible for supporting the processes, tools, and technologies that support the sales and marketing teams. They play an active role in troubleshooting and optimizing supporting systems to enhance conversion rates, achieve profitable sales growth, and improve the customer experience.
30% - Marketing Support :
Supports the development of marketing initiatives that align with the overall marketing strategy. This includes email campaigns, blogs, print and digital advertising, photo and video production, tradeshows and events, as well as vendor partnerships.
Essential Duties & Responsibilities :
Marketing Operations Support and Administration :
- Serve as a liaison between the Sales and Marketing Teams, providing assistance and expertise on requests, inquiries, and innovative ideas
- Oversee the operation of the company's online store
- Increase ecommerce sales while decreasing administrative sales workload
- Explore other ecommerce channels to drive online growth
- Stay updated on new ecommerce technologies, trends, and best practices
- Utilize customer insights and analytics to develop marketing and e-commerce strategies
- Identify opportunities to enhance the customer journey, and implement modifications to improve customer satisfaction and loyalty
- Develops and updates training and process documentation library
- Responsible for training new users as well as ongoing training and support for existing users
- Assists with developing and maintaining 3rd party vendor solutions – lead generation, AI tools, procurement portals, etc.
- Assist in the implementation and management of the company's customer reward program
- Provide support to the CRM manager, while contributing as needed in various capacities
- Other duties as assigned
Marketing Support :
Supervisory Responsibilities :
No formal supervisory role.
Education and Experience Requirements :
Required Skills and Competencies :
Physical and Mental Demands :
Position requires a high degree of concentration to manage frequent interruptions while meeting strict deadlines. Position is largely sedentary; however, some filing is required. The ability to lift files, open filing cabinets and bend, sit or stand is necessary. Occasional driving is required.
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