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Creative Director Travel & Beauty

SBH Fashion
New York, NY Full Time
POSTED ON 3/14/2025
AVAILABLE BEFORE 4/12/2025
Job Description: Creative Director and Merchandising Lead

Beauty and Travel Division

Position Overview:

We are seeking a highly creative and strategic individual to lead all trend forecasting, design direction, and merchandising strategy for Beauty/Spa, and Travel Accessories division. This role is critical in driving innovation, ensuring brand alignment, and delivering exceptional product assortments that resonate with our customers and meet financial objectives.

Key Responsibilities:

Trend Forecasting & Design Direction:

  • Lead all trend forecasting efforts to identify macro and micro trends in fashion, beauty, and travel accessories.
  • Create and distribute detailed reports and mood boards for buyers, merchandisers, and the internal design team to guide product development.
  • Serve as an inspirational visionary, defining brand image and DNA through seasonal color, print, and material direction.

Merchandising Strategy & Execution:

  • Develop and implement a cohesive merchandising strategy that aligns with financial targets and delivers a seamless customer experience.
  • Identify product opportunities by analyzing the competitive landscape and bringing innovative ideas to the design team.
  • Direct and refine merchandise assortments to meet customer needs while aligning with overall department strategy to drive earnings growth.

Collaboration & Cross-Functional Leadership:

  • Build strong cross-functional relationships with Design and Sales teams to ensure seamless product execution and alignment on brand direction.
  • Provide constructive feedback to the design team to ensure products are trend-right, brand-appropriate, and sales-driven.
  • Inspire the creative team with clear vision and innovative ideas that align with market trends and consumer demands.
  • Product Assortments & Investment Strategy:
  • Proactively lead the creation of product assortments and investment strategies to maximize sales and profitability for the division.
  • Balance creative vision with financial objectives to ensure successful product launches and category growth.

Project Management:

  • Manage multiple projects simultaneously, adapting to shifting priorities and ensuring all deadlines are met.

Qualifications:

  • Proven experience in trend forecasting, merchandising, and product development, particularly in beauty, fashion, and travel categories.
  • Strong creative vision with the ability to identify and interpret trends and translate them into actionable strategies.
  • Exceptional communication, presentation, and collaboration skills to effectively align with cross-functional teams.
  • Strong analytical skills with the ability to balance creativity and financial objectives.
  • Detail-oriented, organized, and able to thrive in a fast-paced environment.

Salary $120,000-$160,000

Salary : $120,000 - $160,000

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