What are the responsibilities and job description for the SVP, Marketing position at SCCU Simple?
Space Coast Credit Union (SCCU), the 3rd largest credit union in Florida, is looking for a Senior Vice President of Marketing to join our ONESCCU team at our Miramar Operations Center location! SCCU has been in business for over 70 years, has over 9 billion dollars in assets and WE ARE GROWING!
Our Members are our top priority and we stand behind our Brand Promise: Honest People, Trusted Products, Time Valued. We offer a rich benefits package and career advancement opportunities.
This position can be filled in either our Miramar, FL or Melbourne, FL locations.
SCCU Team Member Benefits:
- ONESCCU annual bonus available!
- Medical, Dental & Vision Insurance
- HSA (Health Savings Account) with SCCU matching contribution
- SCCU Paid Long Term and Short Term Disability coverage
- SCCU Paid Term Life Insurance
- Employee Assistance Program (EAP)
- Paid Time Off
- 401(K) Pre-Tax Savings Plan with SCCU match- 100% of the first 5% of employee contributions
- Tuition Reimbursement Program
- …and more!
SVP, Marketing Responsibilities:
- Develop and implement a comprehensive marketing plan that aligns with SCCU’s overall strategic goals. Set strategic vision and plan for the marketing team, providing direction, support, and guidance as needed.
- Work closely with other departments, including product management, sales, operations, and finance, to ensure that marketing efforts are integrated and aligned with the credit union's overall business objectives.
- Collaborate with the product management team to develop a deep understanding of the market, competitors, and consumers. Identify competitive intelligence to inform product development and marketing strategies.
- Define product go-to-market strategy, including product positioning, messaging and channel selection.
- Lead implementation of product marketing strategy roadmaps in partnership with product management.
- Design and review the annual marketing budget.
- Oversee all marketing campaigns, including email, social media, direct mail, and advertising, to ensure that they are on brand, on message, and meet the credit union's standards for effectiveness.
- Use data analytics to track marketing performance, adjust strategies accordingly, and communicate results to the executive management team.
- Develop and maintain strong relationships with external partners, including advertising agencies, media outlets, and community organizations.
- Manage the credit union's brand and reputation, ensuring that it is consistently communicated and reinforced across all channels.
- Remain up-to-date on regulations, industry trends, best practices in marketing, and shares insights and recommendations with senior leadership.
SVP, Marketing Qualifications:
- 4-year college degree in marketing or related business area required or equivalent combination of education and experience required.
- 10 years of experience in marketing, with at least 5 years in a leadership role required.
- Must be willing to travel between Miramar Operations Center and Melbourne Headquarter locations as needed.
- This is an on-site position.
