What are the responsibilities and job description for the Manager, Marketing position at Senske Lawn and Tree Care?
The Digital Marketing Manager will play a critical role in shaping and executing the digital marketing strategy for the Senske Family of Companies. This position focuses on creating engaging digital experiences that resonate with our customers, leverages consumer insights, and aligns with brand priorities. The ideal candidate will have hands-on expertise in Salesforce and Salesforce Marketing Cloud, a solid understanding of SEO and Conversion Rate Optimization (CRO) best practices, and a passion for elevating the digital customer journey.
Key Responsibilities
Salesforce Marketing Cloud Campaign Management : Develop and execute digital marketing campaigns leveraging Salesforce Marketing Cloud, including audience segmentation, offer strategy, and marketing automation.
SEO Strategy : Implement and optimize SEO strategies to enhance organic visibility and drive website traffic, ensuring alignment with brand goals.
CRO Optimization : Utilize Conversion Rate Optimization best practices to improve user experience and increase digital conversion rates across web and mobile platforms.
Business Listings Optimization : Ensure accurate and up-to-date business listings for all brands across digital platforms.
Digital Guest Experience Creation : Design and deliver engaging and personalized digital guest experiences informed by consumer insights and aligned with brand priorities.
Performance Monitoring and Analysis : Track, analyze, and report on digital campaign performance, using data insights to make informed decisions and optimize strategies.
Content Collaboration : Work with creative teams to develop high-quality content for digital channels that drives engagement and brand awareness.
Trend Monitoring : Stay up-to-date with the latest digital marketing trends, tools, and technologies to ensure SFC digital strategy remains innovative and effective.
Vendor and Agency Management : Manage relationships with external vendors or agencies as needed to execute and enhance digital marketing initiatives.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5 years of experience in digital marketing, with a focus on digital guest experience and customer engagement.
- Proficiency in Salesforce and Salesforce Marketing Cloud is required.
- Strong knowledge of SEO and CRO best practices, with a proven track record of driving measurable improvements.
- Demonstrated ability to leverage consumer insights in crafting digital strategies and experiences.
- Exceptional analytical and problem-solving skills, with the ability to interpret data and provide actionable recommendations.
- Strong communication and project management skills.
- A self-starter who thrives in a fast-paced, collaborative environment.
- A proactive mindset with a passion for creativity and a hunger to win.
- Ability to navigate ambiguity and adapt to the evolving needs of a growing company.
Required Skills
WE OFFER :
Salary range for this position : $75,000 - $87,000
Senske is an equal opportunity employer
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $75,000 - $87,000
