What are the responsibilities and job description for the Digital Marketing Director position at Seternity Solutions?
Note : Candidates must have hands-on experience in digital marketing and be capable of performing the required duties, not just managing a marketing team. Experience in the architecture, interior design, engineering, or construction industry is required.
Role Overview:
Are you a marketing expert with a passion for technology and innovation? We are seeking a highly experienced Marketing Director with 7 years of experience to develop and execute strategic marketing initiatives that will drive brand awareness, customer acquisition, and revenue growth for Swatchbox and BIMsmith. You will build and lead a team, working closely with cross-functional departments to align marketing strategies with business goals and vision.
Key Responsibilities:
Strategic Leadership: Define and execute comprehensive marketing strategies for multiple company brands, driving global brand recognition and growth.
Brand Development: Elevate and position multiple company's brands as market leaders in the construction tech industry through targeted campaigns and messaging.
Demand Generation: Lead efforts to create demand for our products through business development marketing campaigns, account-based marketing (ABM), partnership development, and innovative digital marketing tactics.
Team Leadership: Build and mentor a high-performing marketing team, setting clear goals, ensuring accountability, and fostering a collaborative culture. Delegate where appropriate while also modeling to others how to step in and be a “do-er” to get the job done.
Market Analysis: Analyze market trends, consumer insights, and competitor activities to drive continuous optimization of marketing strategies.
Collaboration: Work closely with product teams, sales, and leadership to ensure marketing efforts align with business objectives and customer needs.
Qualifications:
7 years of experience in digital marketing roles, with at least 3 years in a leadership position
Proven experience in driving revenue growth through digital marketing, brand positioning, and demand generation
Strong understanding of digital marketing channels, SEO, SEM, content marketing, social media, and analytics
Exceptional leadership, communication, and interpersonal skills
Experience managing marketing teams and collaborating across departments
Bachelor’s degree in Marketing, Business, or a related field; MBA a plus
Preferred Skills:
Experience in the architecture, interior design, engineering, or construction industry
Advanced graphic design and creative skills (especially Adobe Creative Suite)
Experience with international marketing and global brand strategies
Be a key player in a fast-growing tech company that is transforming the construction industry
Leadership role with the opportunity to make a significant impact on our global brand presence
Competitive compensation package, including health and retirement benefits
Collaborative, innovative, and forward-thinking work environment
Flexible working options
Job Type: Full-time
Pay: $90,000.00 - $130,000.00 per year
Schedule:
- Monday to Friday
Experience:
- Marketing: 1 year (Required)
- architecture, interior , engineering, construction industry: 7 years (Required)
- digital platforms: 1 year (Required)
- content mrkt, SEO, demand generation, digital advertising: 1 year (Required)
- driving demand generation, and building world-class brand: 1 year (Required)
Work Location: In person
Salary : $90,000 - $130,000
