Account Executive (Direct Mail & Multi-Channel Marketing)

Description

For over 65 years, SG360 has gone beyond adapting-we've thrived, evolving from a regional commercial printer to a national leader in direct marketing solutions. As a team, we're committed to meeting the ever-changing needs of our diverse clients with innovative strategies and unmatched service. When you join us, you gain access to a comprehensive benefits package, including paid time off, holiday pay, health, dental, and vision insurance, life insurance, an education assistance program, short- and long-term disability, wellness resources, identity theft protection, and a 401k with employer match. Be part of a legacy of excellence and growth with SG360!

Join our dynamic team at SG360 as an Account Executive, where you will play a pivotal role in managing innovative marketing initiatives for our valued clients. As the primary client contact, you will drive the success of multi-channel direct marketing campaigns, creative projects, and data-driven solutions while ensuring seamless execution from concept to delivery. Collaborating with cross-functional teams, you will develop and oversee project timelines, manage budgets, and uphold the highest quality standards. If you thrive in a fast-paced, collaborative environment and are passionate about delivering exceptional marketing solutions, we invite you to bring your expertise and enthusiasm to SG360 and make an impact with us!

Key Responsibilities

Account Management & Execution:

• Act as the primary liaison between clients and internal teams to ensure campaigns are executed on time, within scope, and aligned with client expectations.
• Collaborate with internal project teams (Sales Lead, Strategic Lead, Data Scientist, Data Analyst, Art Director, Copywriter, and Print Project Manager) to ensure deadlines are met.
• Develop and maintain a thorough understanding of each client and their business.
• Collaborate with Group Account Director to address complex client requests, challenges, and nuanced conversations.
• Maintain project status reports, including internal and client follow-ups that require immediate or impending action.
• Facilitate administrative tasks, such as budget reconciliations with finance team.
• Ensure notes are taken and follow-up summaries provided for critical internal and client meetings.

Client Relationship Management:

• Build and nurture client relationships through exceptional service and effective communication.
• Proactively identify client needs and facilitate necessary conversations with internal team members to provide solutions.
• Represent the SG360 team at client meetings, events, and related activities with the aim of fostering engagement and trust.

Project Oversight & Process Improvement:

• Ensure seamless execution of creative development and data campaigns, including concepts, versioning, client revisions, proofing, data delivery, analyses, and reporting.
• Provide feedback to internal teams on client expectations, along with sharing accolades and areas for improvement.
• Ensure project status sheet is up to date, including having command of deliverables and project status when asked.
• Help improve administrative processes by collaborating with internal departments, clients, and external vendors to create ways that streamline processes, ensure quality control (proofing and QA), and improve communication.

Requirements

Qualification Requirements

Experience & Education

• Bachelor's degree in Marketing, Business Administration, or a related field Required.
• 5 years of experience in account management in an agency or marketing firm (experience with direct mail production is a plus).
• Strong understanding of direct mail and experience with primary digital channels (e.g., email, digital display, social media) Required.
• Exceptional project management skills with the ability to handle multiple tasks under tight deadlines.
• A proven ability to kick off assignments, guide work and get projects across the finish line.
• Excellent writing and communication skills.
• Familiarity with data-driven marketing and its role in campaign performance.

Key Competencies

• Relationship Building: Strong interpersonal skills with the ability to develop and maintain positive client and team relationships.
• Collaboration: A team player who thrives in a cross-functional, fast-paced environment.
• Detail Orientation: Excellent organizational skills with a focus on accuracy and quality in campaign execution.
• Analytical Thinking: Ability to use data and insights to inform decisions and enhance campaign performance.
• Client-Focused-Driven: Commitment to meeting and exceeding client expectations.

SG360 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. SG360 will provide reasonable accommodation to complete the online application consistent with applicable law. If you require an accommodation, please contact the location for which you are applying and ask to speak with the human resources representative.