What are the responsibilities and job description for the Senior Copywriter, Group Marketing (Content Studio) position at Shangri-La?
We are looking
for someone who has :
- Bachelors Degree in Language / Journalism / Communications / Marketing or a related field. A minimum of 8 years of experience as a copywriter, preferably in the hospitality, travel, lifestyle, or luxury sectors
- Mastery of grammar and tone with a strong portfolio showcasing a variety of writing styles and formats, with an emphasis on creative and engaging content
- Excellent verbal and written communication skills in English or Chinese, Mandarin or Cantonese a plus
- Strong creative and conceptual thinking skills, with the ability to generate innovative ideas for campaigns
- Knowledge of SEO best practices, experience in content management and performance analytic tool
- Proven experience in overseeing and coordinating external partners, including editors and agencies, ability to manage multiple projects simultaneously while meeting tight deadlines without compromising quality.
- Excellent interpersonal skills with the ability to collaborate effectively across teams with entrepreneurial mindset
