Creative Digital Marketing Specialist

Overview

The Creative Digital Marketing and Social Media Specialist is responsible for providing expert quality graphic services to support Sharp’s appliance brand and products across all relevant touch points including: social channels, consumers, partners, employees and the media industry

Responsibilities

• Support and elevate Sharp’s appliance brand and product positioning based on:
  • Internal and external drivers
  • Core products, new technologies, corporate strengths, competition
  • Sharp corporate direction and definitions
• Work closely with our Sales and Product Marketing organizations to ensure best practices and opportunities to ensure measurable results
• Support all marketing efforts, and the launch and daily sell-through process for new product lines as well as current lines including:
  • Corporate Style-guide understanding, execution and enforcement
  • Consumer, channel, and editorial visual brand messaging
  • Support content strategy for all brand social channels and deliver public facing consumer deliverables to support online and field engagement
  • Photography and post-production creation of all lifestyle and product imagery/videography to support commercial and consumer sales
  • Provide graphic support in the end-to-end process for the development and execution of external marketing campaigns, successfully communicating product news, ongoing promotions, and events
  • Provide day-to-day project management that supports Brand Marketing priorities including but not limited to external public relation campaigns, new product renderings, and syndicated content creation start to finish.
  • Provide graphic support for all national, regional, channel and local Sharp events including trade shows, demonstrations, displays and setup.
  • Creating presentations that break down complex approaches to simple, relatable concepts
  • Digital assets creation and deployment to channel partners and ecommerce market relationships
  • Produce, and create compelling content for various social media platforms and work with the Digital Marketing Team in the execution of Social Media strategy
  • Support retail and e-commerce marketing by overseeing package design, pop-cling artwork, radius program advertising, online/print advertising for trade publications and more
• Provide overall marcom team support and consultation
  • Interface regularly with Brand Marketing, SEMCA, SHCA and Corporate senior management
  • Present plans, designs, concepts, current challenges/opportunities and solutions
  • Ensure deadlines are met
  • Monitor and report on project status
• Evaluate and support all digital and off-line marcom brand touchpoints
• Support external marketing agencies
• Produce engaging videos/animated graphics promoting the Sharp brand and products utilizing Adobe After Effects/Premiere Pro.
• Provide end-to-end media/graphic support for the development and execution of marketing campaigns for email marketing, product news, promotions, and events
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Qualifications

• Bachelor’s Degree in Marketing, Graphic Design, or related field
• Minimum 3 years of experience in a creative marketing communications or media/content creation based function
• Strong videography, video editing/animation skills and strong photography skills
• Strong Microsoft Office and Adobe Creative Cloud skills
• Fluency in the production and execution of creative assets for both Print, Online and Large Format purposes of generating final assets
• Demonstrated knowledge of brand and product marketing principles  
• Strong communication skills, both verbal and written
• Brand communications experience a plus
• Some travel may be required

ABOUT US: Sharp Home Electronics Company of America (SHCA)

Manufacturer, marketer, and servicer of premium home appliances.  SHCA includes:

• Sharp Electronics Marketing Company of America (SEMCA) in Montvale, NJ is a marketer of built-in kitchen appliances and air purifiers.
• Sharp Services and Support Group (SSG) is a nationwide support operation and servicer of Sharp products for consumers and dealers.

Sharp Manufacturing Company of America (SMCA) in Memphis, TN, is a manufacturer of premium cooking products sold under the Sharp badge and more than a dozen OEM partner brands.  

Compensation for this position

The compensation range for this role is $40,500-$68,100. The listed salary range or contractual rate excludes bonuses, incentives, differential pay, and any other forms of compensation or benefits. The starting salary will be determined by several variables, including but not limited to experience, education, training, certification, and location. You may also be eligible to receive an annual discretionary incentive award, commissions, and program-specific awards, which are subject to the rules governing these programs.

Employee perks 

• Flexible hybrid work schedules.
• Comprehensive, family-friendly healthcare plans (medical, dental, vision).
• 401k retirement plan with a competitive match and plenty of financial support tools.
• Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support.  Financial protection for you and your family (life insurance and disability insurance)
• Rewarding and wholistic wellness program.
• Training, professional development, and mentorship
• Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)
• Dynamic culture eager to innovate, enhance diversity, and work smarter.

Sharp Electronics Corporation is an equal opportunity employer – minority – female – disability - veteran.

No agency resumes will be accepted or fees paid in the absence of an official written engagement agreement executed in advance by Human Resources for this particular position.

All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered.  Local candidates only, please.

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Salary : $40,500 - $68,100