What are the responsibilities and job description for the Senior Digital Analyst position at Shift Digital?
Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
Our Advanced Analytics team continues to grow and is looking for analytically minded, self-driven individuals that enjoy deep diving into new data. At Shift, you’re part of an Advanced Analytics team where you’ll have many Analysts to learn from, bounce ideas off of, and make nerdy jokes with.
That’s not to say we’re all like-minded! We have SME’s in Digital Advertising, Customer Leads, Website Experience, Inventory, Sales, Field Training, and more. Other than your great co-workers, the best part of being a Digital Analyst at Shift is the plethora of data we have available. We’re not limited to just Website Metrics or Customer Leads. We can analyze performance from Digital Advertising to the Dealership Experience, all the way to the Sale!
Key Responsibilities & Highlights
- Collaborate with an energetic team of analysts at one of the Top Places to Work in metro Detroit
- Analyze data including: Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, Mystery Shop, & more!
- Produce and deliver recurring and ad-hoc reporting, allowing clients and internal teams to make timely business decisions. For example, you might:
- Develop traffic and digital advertising spend pacing models to account for seasonality, incentives, dealer performance and other variables.
- Build and customize an executive summary that highlights performance of digital advertising activities.
- Provide media mix performance data.
- Determine and validate best practices using exploratory data analysis, identifying digital advertising products or campaigns that significantly impact KPIs.
- Identify and communicate best practices and consumer behavior patterns to better the success of the program.
- Dependent on the client and your desired career path, we have both account facing roles and internal roles. Let us know what you’re thinking and we can give you a better idea of where you might fit and how we can help you grow!
- Amazing perks and benefits including but not limited to, high quality medical coverage, 401k with company match, catered lunches and a gym membership.
Desired Skills and Experience
- 3-5 years of experience in an Analytics capacity desired
- Experience with digital advertising metrics and optimization recommendations eg
- impressions, cost per click, cost per conversion
- Experience with an eye on improving performance is also welcome! Tell us about analysis you’ve done that’s lead to improvements in previous roles
- Ability to analyze complex/large datasets and distill findings into a compelling and concise story.
- Excellent communication and presentation skills are expected
- Self-motivated individual with a curious mindset
- Must have an advanced user understanding of Microsoft Excel & PowerPoint.
- We utilize Power BI daily, some experience is desired. If you’re interested in the role, be sure to check out some tutorials!
- Other desired skills
- Statistical modelling
- SQL query writing
- Experience in Automotive vertical a plus, but not required
EOE
