What are the responsibilities and job description for the Email and Mobile Marketing Strategist – Drive Sigma Beauty’s Digital Success position at Sigma Beauty?
About Sigma Beauty:
For over 15 years, Sigma Beauty has been a leader in the beauty industry, operating in over 70 countries and proudly featured in the most renowned department stores across the United States. Known for our innovation, we hold over 70 patents for groundbreaking products and have received 7 Best of Allure awards, establishing us as an authority in makeup brushes and clean, vegan, and sustainable cosmetics. As the global leader in the brush cleaning market, Sigma Beauty is committed to continuous growth and excellence.
Position Overview:
As the Email and Mobile Marketing Strategist, you will play a pivotal role in driving Sigma Beauty's email, mobile, and eCommerce initiatives. You will be responsible for strategizing and implementing promotional and automated campaigns that enhance our customer engagement and optimize key performance metrics. This position requires a detail-oriented individual with a history of effective collaboration across teams and a passion for innovative marketing strategies.
What You’ll Do:
- Strategy Development: Develop, document, and execute Sigma’s email marketing strategy, overseeing both internal and external resources to drive content creation and execution.
- Content Creation: Build a library of engaging and helpful content designed to attract, engage, and convert target audiences.
- Performance Monitoring: Monitor, track, and report on all email marketing campaigns (including open rates, conversion, etc.), and develop test campaigns to execute new initiatives and improve conversion rates.
- Collaboration: Work with internal teams (Wholesale, Influencer Program, Public Relations, Web, Creative, Operations, Social Media) to design compelling email campaigns that support sales efforts.
- Segmentation: Strategically segment campaigns based on customer behavior to enhance relevance and engagement.
- Daily Operations: Own the daily email production process, including writing, reviewing, and approving content (copy and design), and testing for link tracking, mobile optimization, and rendering accuracy.
- Campaign Execution: Schedule and deploy email and SMS sends, ensuring timely and effective communication with customers.
- A/B Testing: Conduct ongoing A/B testing (subject line, creative, click, segmentation, product, etc.) to compare metrics and apply insights to improve future campaigns.
- Performance Analysis: Monitor, analyze, and report on email campaign performance, identifying trends and opportunities to optimize deliverability and increase revenue and ROI.
- eCommerce Management: Manage and optimize Sigma’s Shopify-based eCommerce platform in alignment with email and mobile strategies.
- Loyalty Program Oversight: Oversee the loyalty program to drive customer retention and engagement, with experience in platforms like Yotpo being a plus.
- Industry Awareness: Stay informed on competitive landscape, technology advancements, and best practices to recommend new email and eCommerce campaigns that enhance customer communications and drive engagement and conversion.
- Support Projects: Assist with other online marketing projects as needed and assigned.
What You’ll Need to Succeed:
- Bachelor’s degree (B.A. or B.S.) or equivalent combination of education and experience in Marketing, Communications, or Business Administration.
- 4 years of experience in email, mobile, and eCommerce marketing.
- Familiarity with email marketing concepts, best practices, HTML, CSS, and ESPs (experience with Klaviyo is a plus).
- Proficiency with Shopify and experience managing or working with loyalty programs (Yotpo experience is a plus).
- Strong written and verbal communication skills.
- Analytical and creative thinker with excellent organizational and multitasking abilities.
- High attention to detail and a passion for delivering exceptional customer experiences.
Join Sigma Beauty:
If you are an innovative marketer ready to make a significant impact within a leading brand that values creativity and sustainability, we want to hear from you.
Apply now to be part of Sigma Beauty’s mission to redefine beauty standards globally.
Job Type: Full-time