What are the responsibilities and job description for the Online Business Development Director position at Skinister Medical?
About Delta Molding LLC
We are a leading manufacturer of specialty silicone products for the medical and fashion industries.
Job Description
This role is responsible for driving e-commerce growth through digital marketing initiatives. The ideal candidate will have a strong understanding of e-commerce platforms, digital marketing channels, and analytics tools.
Main Responsibilities
- Develop and implement multi-channel marketing campaigns to increase online visibility and drive sales.
- Manage and maintain multiple e-commerce websites, ensuring optimal performance and user experience.
- Conduct keyword research and stay up-to-date with the latest SEO trends to improve search engine rankings.
- Plan and execute paid advertising campaigns across Google Ads, Amazon PPC, and Facebook.
- Collaborate with cross-functional teams to develop and execute content marketing strategies.
- Analyze campaign performance and provide data-driven recommendations to optimize results.
Requirements
- 5 years of experience in e-commerce marketing
- Degree in marketing, business, or a related field
- Proven track record of success in driving online sales growth
- Strong analytical and problem-solving skills
- Ability to work effectively in a team environment
