What are the responsibilities and job description for the Ecommerce Manager position at Smart Start, Inc.?
Major Responsibilities :
- Manage and review product presentation onsite and across all partner pages to ensure the categorization, imagery, copy, pricing and promotional tags are accurate and meet internal guidelines.
- Responsible for Commerce portals and overall website performance (revenue, traffic, conversation rate optimization)
- Create action plan to address content gaps, ensure strong execution of plan and share insights and optimizations
- Launch content updates on a daily / weekly basis, ensuring 100% accuracy.
- Work with the Marketing team to execute our brand story and product experience in relation to content and imagery to maximize the consumer experience
- Watch and act on industry trends providing competitive analysis identifying white space and opportunities
- Leverage customer analytics tools to improve customer experience and key metrics (i.e. traffic, conversion, add to cart & cart abandonment).
- Create a monthly, quarterly, and annual analytics website reports, using Google Analytics to track whether the Association is meeting strategic goals for the website, uncover potential problems, inform content creators on best practices, and monitor trends in usage.
- Keep up-to-date on the latest technologies and best practices in managing Web content and search optimization, identify potential areas of improvement, and recommend implementation strategies.
- Maintaining roadmap, requirements gathering, test implementation, measurement, and next-step recommendations to drive measurable increases in conversion rates and revenue.
- Design and implement testing processes and internal tools, in collaboration with Engineering, Design, and Operations, that enable the team to work more efficiently and in an agile manner to support the rapid growth of the company.
Qualifications
