ABX Marketing Manager

At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000 organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.

About the role 
SmartBear is looking for a Growth Marketing Manager to join our ABX Team and play a critical role in scaling our business. The ABX Marketing Manager is responsible for driving the account-based marketing strategy, targeting our highest-priority accounts, as part of our overall outbound marketing strategy. This role is ideal for a creative and analytical marketer who enjoys executing innovative and engaging campaigns that generate and accelerate pipeline and revenue growth. 

What you’ll do: 

• Manage and drive the execution of the account-based marketing strategy for high-priority accounts from start to finish.
• Work closely with cross functional teams to define target account lists and execute campaigns across all marketing channels.
• Partner with Sales and SDR teams to maintain best practices for adoption and utilization of our ABX tools, including outbound prospecting and follow up efforts related to target account list.
• Monitor, track, and report engagement of target accounts and results across all programs and channels. Make recommendations and campaign optimizations based on analysis and results.
• Partner with Product Marketing to create messaging that engages the buying group at targeted accounts. Map content and campaigns across personas, segments and verticals.
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines and processes
• Conduct regular deal analysis, present findings and recommendations to continually refine targets and optimize programs
• Enhance our existing LinkedIn campaign strategy and work alongside our Digital team to implement best practices for audience engagement and optimize spend
• Collaborate with cross-functional marketing teams on campaign concepts, content requirements, buyers journey development, and digital marketing execution to ensure pipeline targets are met. 

We are looking for you if you have: 

• 3-5 years in Demand Generation for B2B SaaS, ideally 1-2 years’ experience in Account Based Marketing (ABM)
• Detail-focused, self-starter with strong cross-functional project management skills. Ability to focus on tactical execution to get the job done
• Experience with ABM tech stack, i.e., 6sense, Demandbase, ZoomInfo, Terminus, RollWorks etc.
• Previous experience with LinkedIn Advertising an advantage
• Exceptional quantitative and problem-solving skills. Ability to analyze data, overcome data noise and make data-driven decisions.
• Hands-on experience managing campaigns across multiple platforms
• Excellent written and verbal communication skills
• Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed
• Energetic and proactive team player with a sense of humor
• Strong focus on marketing metrics and continuous learning/improvement
• Bachelor’s degree 

Why you should join the SmartBear crew: 

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes. 

Did you know? 

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work. 

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, colour, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status. 

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