What are the responsibilities and job description for the Social Media Manager position at Smashburger?
Leaning in is what the Smash in Smashburger is all about!
Our mission is to make a better burger, every time! To do that, you cannot just sit back. We believe the more you lean in in life, the more you get out! We are looking for people who will put their back and their heart into it everything they do! Who live and breathe the Smashburger Values:
- Stay Hungry (Speed with Excellence)
- Make Room (Humility to Listen and Learn)
- Have Each Other’s Backs (Spirit of Family & Fun)
- Take Pride (Guest Focus)
- Walk the Walk (Integrity)
Position Overview:
The Social Media Manager is crucial to firing up our online presence and keep our fans hungry for more. You’ll own our social strategy, engage with our community, and serve up crave-worthy content that grows our audience and drives sales. From concept to execution, you’ll craft scroll-stopping posts, interact with followers, and make Smashburger the ultimate destination—both online and in-store. If you’re a creative powerhouse who knows how to turn likes into loyal guests, we want you on our team!
This position will report directly to the Director of Field Marketing.
KEY RESPONSIBILTIES:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Execute our social strategy and manage community engagement across multiple owned social channels.
- Build a strong sense of community through effective interaction with followers, engaging with followers on various platforms.
- Develop, manage, and execute social media strategy, collaborating with key stakeholders to ideate and strategize.
- Conceptualize, copywrite, design, execute, and schedule content for organic social media channels that builds meaningful connections, grows organic audiences, and encourages sales.
- Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages sales.
- Develop, implement and manage our social media strategy • Define most important social media KPIs.
- Manage and oversee social media content.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Stay up to date with the latest social media best practices and technologies
- Communicate with industry professionals and influencers via social media to create a strong network.
- Traveling to local stores to capture content (ideation, editing, & execution).
- Collaborates with agencies to manage and develop influencer strategies.
- Digital ad copywriting.
QUALIFICATIONS:
- Advanced knowledge using social media for brand awareness and impressions on: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google and other social media best practices
- Understanding of SEO and web traffic metrics
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Analytical and multitasking skills
- Critical thinker and problem-solving skills
- Excellent time-management skills
- Excellent interpersonal and communication skills
EDUCATION & EXPERIENCE:
- Bachelor’s degree in related field, which may include Marketing, Business, or relevant field, preferred
- At least 1-2 years of experience using social media for a business
PHYSICAL REQUIREMENTS:
- This position is based in Denver, CO and requires a hybrid schedule of working at a minimum 2-3 days in the Denver office and from home
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
