Marketing Specialist

This position is 100% on-site. Any candidates that are not within a commutable distance to Billerica, MA will not be considered.

Job Overview: As a Marketing Specialist, you will play a crucial role in managing our social media presence, creating compelling content, and driving sales through our eCommerce channels. Your primary focus will be on executing social media strategies, creating visually engaging content, and leveraging Shopify to optimize our online store. You’ll work to ensure consistent messaging across all platforms and work on initiatives to increase conversion rates and customer engagement.

Key Responsibilities:

• Social Media Strategy & Execution:
• Develop and execute social media strategies that align with the company’s marketing and eCommerce goals.
• Manage and grow social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring consistent messaging, engagement, and conversions.
• Leverage social media channels to drive traffic to Shopify stores, running campaigns to increase brand awareness and sales.
• Stay current on social media trends, tools, and best practices to keep the company ahead of competitors and maximize engagement.
• Creative Content Creation:
• Create visually engaging graphics, videos, and other content for social media, marketing campaigns, and Shopify product pages.
• Collaborate with internal teams to ensure content aligns with brand guidelines, is engaging for target audiences, and supports eCommerce sales.
• Develop creative concepts for campaigns, promotions, and product launches that are tailored to both social media and eCommerce platforms.
• Ecommerce Strategy & Shopify Management:
• Manage the Shopify store, including product updates, optimizing product pages, and improving the user experience to drive online sales.
• Create and implement eCommerce marketing campaigns, including email marketing, social media promotions, and seasonal offers.
• Collaborate with the eCommerce and sales teams to improve the conversion rates and user journey on Shopify.
• Analyze Shopify analytics and other tools to track product performance and make data-driven decisions for store optimization.
• Brand Consistency & Messaging:
• Ensure brand consistency across all digital platforms and campaigns, including social media and eCommerce channels.
• Work closely with creative teams to maintain a unified brand voice, look, and feel across all touchpoints.
• Analytics & Reporting:
• Use analytics tools (Google Analytics, Shopify Analytics, social media insights) to track performance and report on the effectiveness of campaigns.
• Adjust social media and eCommerce strategies based on performance data to optimize ROI.
• Monitor industry trends and competitor activity to maintain a competitive edge in both social media and eCommerce.
• Collaborative Engagement:
• Work closely with marketing, design, sales, and eCommerce teams to align on business goals, strategies, and creative concepts.
• Coordinate with external agencies or freelance designers as needed to supplement in-house creative efforts.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3 years of experience in social media marketing, content creation, and digital marketing with a focus on creative design and social engagement.
• Strong experience with Shopify, including store management, product listings, and optimizing user experiences for eCommerce.
• Proficiency in social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube) and social media management tools.
• Proficient in design software (Adobe Creative Suite – Photoshop, Illustrator, Premiere Pro, etc.).
• Experience with social media advertising and paid campaigns (Facebook Ads, Instagram Ads, etc.).
• Strong understanding of SEO, content marketing, and digital trends.
• Creative mindset with excellent communication skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience in a multi-entity company or working across multiple brands.
• Familiarity with email marketing, influencer partnerships, or affiliate marketing strategies.
• Graphics Design/creative design tools (Photoshop, Canva, video editing, etc.).
• Experience with project management tools (Trello, Asana, etc.).