What are the responsibilities and job description for the Head of Growth Marketing position at Snowfire.AI?

Company Description

Snowfire.AI is at the forefront of the AI Revolution in the $600B AI Data Analytics space, leading the way in the AI Decision Intelligence and AI Signals Intelligence space. Designed for Data-Driven Executives, Boardrooms, and Companies investing to be transformed by the power of AI - Snowfire helps harness massive underutilized and disconnected data assets to drive impactful decision and signal intelligence results directly to Enterprise Executives who have too much data to comb through and not enough time. Our AI agents are always on and always analyzing. Think SAP meets Palantir, Partnered next to Slack and Glean for the workforce as Snowfire powers the boardroom and executives at the most critical business decision layer - this is our vision for the future. Oh and we ignite your data, offering a 14-day free trial at for companies to quickly get started in less than 24 hours after setting up their Snowfire account.

Role Description

This role focuses on driving user acquisition and business growth through data-driven digital marketing strategies. The Growth Marketing Specialist will lead our online advertising efforts, developing targeted campaigns for different customer segments with customized messaging. They will continuously analyze performance data to optimize campaigns and leverage AI tools to increase efficiency and scale marketing output. This individual contributor position requires both strategic thinking and hands-on execution, balancing creative messaging development with rigorous testing and analysis to identify the most effective ways to reach and convert our target audiences.

Job Responsibilities

Design, build, and deploy digital advertising campaigns across multiple platforms (Google, Meta, LinkedIn, etc.) targeting diverse customer segments
Create tailored messaging strategies for different customer personas based on market research and behavioral data
Implement rigorous A / B testing frameworks to measure ad performance and optimize for conversion
Analyze campaign metrics and customer data to identify high-performing channels and messaging
Leverage AI tools to scale content production, audience targeting, and campaign optimization
Monitor campaign budgets and calculate ROI across different channels and segments
Collaborate with design, product, and sales teams to ensure alignment of messaging and goals
Stay current with digital advertising trends, platform changes, and new AI marketing technologies

Required Skills

3 years experience in digital marketing with focus on paid advertising campaigns

Demonstrated success with customer segmentation and targeted messaging strategies

Strong data analysis capabilities and experience with marketing analytics tools

Proficiency with major ad platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)

Experience using AI tools for marketing content creation and optimization

Knowledge of conversion rate optimization and funnel analysis

Excellent written communication skills for crafting compelling ad copy

Basic design sensibility for visual marketing assets

Comfortable with rapid testing, learning, and iteration cycles

Key Outcomes

Increase customer acquisition through optimized digital advertising campaigns

Reduce customer acquisition costs by identifying and scaling high-performing channels

Improve conversion rates through refined audience targeting and messaging

Develop a systematic approach to testing different creative approaches and audience segments

Build a library of proven messaging strategies for each customer segment

Scale marketing output through effective implementation of AI tools

Create detailed reporting on campaign performance and ROI across segments

Establish best practices for digital advertising that can be implemented across the organization

Qualifications

Market Research and Communication skills

Go-to-Market Strategy and Product Management skills

Sales support experience

Strong analytical and problem-solving abilities

Excellent presentation and interpersonal skills

Social media product led growth

Channel / Partner enablement experience a plus

Experience in the tech industry is a plus

Bachelor's degree in Business, Marketing, or related field

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Head of Growth Marketing

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