Head of Growth Marketing

Userflow is helping product-led businesses build beautiful in-app onboarding and product experiences—without code. We’re on a mission to reduce friction for end users and empower teams to move fast with simple, intuitive tools. We’re hiring a Head of Growth Marketing to lead and scale our growth marketing efforts! This is a high-impact, hands-on role—ideal for someone who thrives in early-stage, high-ownership environments and has a deep understanding of product-led growth (PLG) motions. You’ll join a lean, collaborative team with a history of smart, no-ego execution. You’ll be responsible for identifying and testing new customer acquisition strategies, scaling successful experiments, and ultimately helping Userflow grow from $10M to $25M in ARR in the next 18 months!

What You’ll Do

• Own and execute the growth strategy across paid, organic, and product-led channels—prioritizing what moves the needle
• Design and run experiments to unlock new growth levers—think creatively, test quickly, iterate fast
• Scale our customer acquisition engine—optimize funnels, messaging, and marketing ops
• Partner with Product, Sales, and Success to drive cross-functional initiatives
• Lead and grow a small team of 2 (with room to expand to 5 over the next 12 months)
• Organize and optimize growth touchpoints (e.g., community events, CABs, industry dinners, etc.)
• Keep your hands dirty—this is a 70% execution, 30% strategy role

What We’re Looking For

• PLG SaaS experience in a business between $3M–$25M ARR
• Proven ability to run data-driven experiments and measure what works
• Strong analytical chops and comfort with numbers
• Humility, collaboration, and a builder’s mindset
• A trustworthy team player who inspires through action, not authority
• Clear communicator with a strong voice—but open-minded and introspective

What Success Looks Like (6–12 Months)

• Increased new customer growth rate
• A marketing culture of experimentation with new growth levers actively being tested
• A scalable, data-informed growth engine that’s expanding beyond a “one-trick pony” approach
• Strong cross-functional trust and team cohesion

Why Join Userflow

• We offer competitive compensation, benefits, and a global remote work environment
• We’re product-led, customer-first, and committed to simplicity
• We move fast, learn fast, and help each other grow
• We’re a small but mighty team (50 people), where you’ll undoubtedly make an impact
• You’ll have the freedom to try bold things and the support to learn from the ups AND downs
• We're profitable and growing—and you’ll play a key role in shaping our next stage